7 minute read
You've tried Facebook Ads and tried Google Ads, but haven't seen an increase in your ROAS? Maybe it's time to truly optimize your ads with Optily!
Google Ads is the largest PPC advertising platform in the world. But, just because it’s the most popular doesn’t mean it suits every business.
If you are struggling to see the ROAS spend you expect with Google Ads, Optily could be the marketing solution you’ve been looking for!
Optily allows marketers to manage all ads campaigns, across the entire advertising world including Google and Facebook.
Both platforms offer powerful advertising optimization software, however, Optily has a few tricks up its sleeve which may be able to convince you to try it for your business…(revenue-based financing 👀🤫)
Let’s jump right into a comparison and see how Optily vs. Google Ads fair, head-to-head. 🥊
What is Optily?
Optily is the only eCommerce single-click ad spend optimizer on the market. Optily makes it easier for your business to see what ads are working and where to improve.
It combines attribution strategies, automation, and instant insights to achieve cross-channel optimization across the Google and Facebook ad platforms.
In short, Optily provides improved ROAS and ad results with the same budget.
Optily also provides revenue-based financing up to $10 million. This funding is to get you started so we can show you just how much we can help your ads! Click here to find out more.
What is Google Ads?
Google Ads is the most popular paid advertising platform in the world. It provides pay-per-click (PPC) advertising, where businesses pay per click or per impression (CPM) on an ad that they create.
Google boasts “Over 267 million unique visitors and 4.8 billion daily interactions,” making it one of the most effective places to advertise your business.
Google Ads falls into the Paid Search category. It is an effective way to drive qualified leads to your business at the point in which they’re searching for products and services similar to yours.
The platform allows you to automate and schedule ads to be used in the most effective way and the most effective time to reach your target audience.
"We’re very happy with the increased performance across our ad campaigns after implementing Optily. Their team is friendly, professional, easy to work with, and passionate about maximizing your results. Love it!"
CHIEF MARKETING OFFICER - IMAGE WASH PRODUCTS
Looks Comparison 😎
It may be silly, but let’s face it, we often judge by looks. So rather than shying away from it, let’s steer into it and see how both platforms look.
The Optily dashboard is user-friendly, provides in-depth analysis, and is easily customizable.
Below is an example dashboard for an online bookstore. As improving your ROAS is what we do here at Optily, I thought it only fitting to give a quick snapshot of what the Conversions ROAS Overview screen looks like.
In this customization it includes:
- Overall ROAS
- Overall Channel Revenue
- CPC, CPM, and Ad spend
- A detailed breakdown of individual campaigns
- A graph visualizing and comparing individual campaign performances
When you begin using Google Ads, it starts you off with a general account overview dashboard.
This screen provides information on how your various ad campaigns are performing. It includes data such as whether or not you have more activity than usual and the specific keywords people are searching which brings them to your ad.
This allows you to quickly determine whether or not your campaigns are performing at optimal.
Truth be told though, not many people use the general account overview dashboard and opt for a custom one instead.
Check out this blog from Google on how to create and customize your own dashboard to suit your specific needs.
Benefits Comparison 🎁
Optily’s main focus is providing businesses with a powerful ad spend optimizing software.
The benefits of using Optily for your business are:
- Single-click ad spend optimization
- Up to $10 million in revenue-based financing
- Instant insights and expert recommendations backed by reliable data
- Cross-channel ad automation and management from one dashboard
- Improved ROAS by up to 50% in 7 days
Google Ads is a place where you can run ads to generate more leads and revenue for your business.
The benefits of using Google Ads for your business are:
- Increased brand awareness
- PCC ad automation
- Budget control with no minimum spend
- Ability to advertise on Google’s 1st page
- It is faster at generating leads than SEO
- It is fully measurable and scaleable
Automation Comparison ⚙
As you can see by now both platforms are extremely intelligent and powerful advertising tools. Both offer their own unique benefits individually… but what if we could use them together? Combining these two systems would make an impressive ad optimization tool for your business.
Google Ads provides PPC automation. This system uses conditional statements to perform advertising actions on your behalf. As the marketer, you can set automated rules to check for conditions such as “When the keyphrase ‘ad optimization’ is searched”. When those conditions are met, your ad bid will be automatically adjusted to ensure your business is seen at the right place at the right time.
Optily takes this automation to new levels. Based on instant insights and intelligent automation software backed by reliable data, Optily can boost your ROAS in only 7 days. Optily is the only single-click ad spend optimization software achieving better ROAS in one simple click.
Optily expands on Google Ad’s software by allowing multichannel support to accelerate and grow your business across Google and Facebook.
By using Optily, you can achieve the same market-leading ad automation as Google Ads while being able to apply this cutting-edge technology across the entire marketing world.
Which should you use? 🤷♂️
Now that you have a better understanding of what the platforms offer and their benefits, it’s time to choose.
Google Ads holds the reputation and the title for the largest potential audience. However, it doesn’t offer anything that Optily doesn’t do too.
With Optily you can optimize and manage all the same ad campaigns as Google Ads. The main difference is that with Optily you can launch these ads across all major channels including both Google and Facebook. You’re benefitting from the same powerful software and have access to a wider network of advertising locations.
There are also other extra services that Optily provides that tips this contest in their favor. The dedicated Optily team experts provide onhand service to help in any way possible. Optily works with your team on day-to-day campaign management, deploying automated tech solutions, and managing all the back-end setup.
The new revenue-based financing allows every business the opportunity to grow and rapidly increase its ROAS.
At the end of the day, the decision of which platform to use will be individual to the needs of your business. However, from taking a look at the pros and cons of both, it makes sense to use them together to achieve previously unthinkable ROAS!
Free Optily Demo 🎉
The best way to decide which solution is best for your business is to try them out and see.
You can get started with Google Ads by going to their website and signing up. The process is relatively straight forward and they have specialists on hand to call if you need any help.
To get started using Optily barely takes two minutes. Also to sweeten the deal we offer a 14-day free trial with access to all our wonderful features.
We know once you try you’ll be hooked by the rapidly increasing ROAS!
Articles you might like to read 📚
Here’s a quick list of other similar blogs and articles that you might want to check out:
- Facebook Ads vs. Google Ads
- Google Scraps Third-Party Cookies in Chrome
- Optily vs Google Analytics: Is there a difference?
I hope you found this blog insightful and that it helps you to decide the big question of Optily vs Google Ads: Which should I use?
If you’re looking for a managed service that can optimize across Google, Facebook, Bing, TikTok, Snapchat, and many more, check out Optily+.