Need a shopify marketing pro for your podcast?

Brendan Hughes

CEO of Optily | Author | Marketing Strategy Expert

Brendan has led eCommerce and digital marketing teams across several high-growth consumer-facing organizations. He has a deep understanding of both the challenges and opportunities faced by digital marketers and Shopify store owners in today’s competitive landscape. 

He is happy to speak on many topics revolving around Shopify sales, eCommerce marketing, and online ads, but his favorite topics include:

  • The marketing funnel
  • Challenges to marketing attribution
  • Effective cross-platform advertising strategies

Previous appearances

Brendan's background

Brendan completed both an MBA Essentials course from the London School of Economics and an MSc from Trinity College Dublin, which have underpinned his success in leadership. Having previously been Head of eCommerce, Chief Digital Officer, and Director of a digital commerce management consultancy, Brendan now heads up Optily from the position of industry expert as Chief Executive.

Optily Shopify App Launched

Optily Shopify App Launched

April 2022
June+November 2021
Ecom World Speaker

Ecom World Speaker

Published Accelerate eCommerce Growth Ebook on Amazon

Published Accelerate eCommerce Growth Ebook on Amazon

March 2021
March 2019
Joined Optily as CEO

Joined Optily as CEO

Chief Digital Officer at Independent News & Media (now Mediahuis)

Chief Digital Officer at Independent News & Media (now Mediahuis)

2016-2018
2018-2019
MBA Essentials Programme at LSE

MBA Essentials Programme at LSE

Commercial & Digital Director at Boylesports

Commercial & Digital Director at Boylesports

2014-2016
2011-2014
Chief Operating Officer & Managing Director at PokerStrategy.com

Chief Operating Officer & Managing Director at PokerStrategy.com

Head of eCommerce at FBD Insurance

Head of eCommerce at FBD Insurance

2007-2010
2000-2007
e-Business Manager at Vhi Healthcare

e-Business Manager at Vhi Healthcare

MSc Multimedia Systems from Trinity College Dublin

MSc Multimedia Systems from Trinity College Dublin

1997-1998
Optily Shopify App Launched

Optily Shopify App Launched

  • April 2022
Ecom World Speaker

Ecom World Speaker

  • June+November 2021
Published Accelerate eCommerce Growth Ebook on Amazon

Published Accelerate eCommerce Growth Ebook on Amazon

  • March 2021
Joined Optily as CEO

Joined Optily as CEO

  • March 2019
Chief Digital Officer at Independent News & Media (now Mediahuis)

Chief Digital Officer at Independent News & Media (now Mediahuis)

  • 2016-2018
MBA Essentials Programme at LSE

MBA Essentials Programme at LSE

  • 2018-2019
Commercial & Digital Director at Boylesports

Commercial & Digital Director at Boylesports

  • 2014-2016
Chief Operating Officer & Managing Director at PokerStrategy.com

Chief Operating Officer & Managing Director at PokerStrategy.com

  • 2011-2014
Head of eCommerce at FBD Insurance

Head of eCommerce at FBD Insurance

  • 2007-2010
e-Business Manager at Vhi Healthcare

e-Business Manager at Vhi Healthcare

  • 2000-2007
MSc Multimedia System from Trinity College Dublin

MSc Multimedia System from Trinity College Dublin

  • 1997-1998

What to ask Brendan:

  • ROAS has suddenly decreased and costs have gone up on Facebook Ads. Why is this happening and what can Shopify store owners do to improve the situation?
  • Is a marketing funnel structure even relevant in today’s complex world of online advertising?
  • With the rapid acceleration of online privacy measures like iOS 14 and cookieless browsing, how can marketers accurately track what campaigns are working?

Book Brendan to speak

If you’d like to have Brendan on your podcast or for a presentation, please get in touch via this form or email us at hello@optily.com.

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