Lead Gen Case Study
Protecting the social ad spend at 1Life Insurance
RESULTS ACHIEVED
Optily+ enabled the client to
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Optimize ads
Automated bidding, budget reallocation, and pausing of underperforming ads
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Connect to leads
Leads programmatically processed to the appropriate call center in real time
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Lower CPL 56%
Brought down the cost per lead by over half
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Grow leads 124%
Boosted the number of leads at a lower cost
The Problem
1Life wanted to significantly increase their social footprint, while driving Lead Volume and ultimately reduce costs for their Funeral Insurance Cover product. With 1Life’s aggressive growth targets, Optily+ was selected to support this expansion.
With the help of Optily+, we were able to improve our lead volume and sale of insurance quotes considerably after just one month! We are excited about the months ahead and even more so about the great results we can achieve together.
Nompumelelo Ngcobo
1Life, Digital Marketing Manager
Connecting online and offline
Boosting the call-center funnel
Connecting online and offline
Boosting the call-center funnel
Quick responses
Skilled call center operators could respond to customers as close to the point of purchase opportunity as possible
More leads, same cost
More call-center leads were generated at a much lower cost per lead
With Optily+, 1Life was able to personally get in touch with customers as close to the point of conversion as possible.
Features used
Bid optimization
Automation
Detailed reports
Attribution
Goal Pipeline
Cross-channel data
Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
