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Social Enterprise Case Study

Losing pounds per acquisition while bulking up conversions with BETTER

Social Enterprise Case Study

Losing pounds per acquisition while bulking up conversions with BETTER

RESULTS ACHIEVED

Optily+ enabled the client to

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The Problem

BETTER, the largest UK-based charitable social enterprise delivering leisure, health and community services, was setting out to improve the return on investment from Facebook advertising, in particular when online conversion data was analysed based on cross-platform attribution models.

BETTER engaged their performance-driven digital agency, All Response Media, together with Optily+ to address this challenge for them. The solution was to implement Optily+’s Universal Marketing Bridge.

 

 

Nick Cudahy
“I’m really happy to report on the performance of the campaign we ran with the Optily+ floodlight improvisation. The most striking improvement, in my opinion, would be the conversion rate, which has increased by 52% in only 2 weeks.”

Linking Up Facebook & Google

Real-time attribution and optimization

Linking Up Facebook & Google

Real-time attribution and optimization

In just 2 weeks, Optily+ was able to help BETTER untangle their attribution and boost their conversions at a lower cost. 

 

 

Features used

Bid optimization

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Automation

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Detailed reports

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Attribution

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Goal Pipeline

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Cross-channel data

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Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.

Customer Success

Mothercare