Social Enterprise Case Study
Losing pounds per acquisition while bulking up conversions with BETTER
Social Enterprise Case Study
Losing pounds per acquisition while bulking up conversions with BETTER
RESULTS ACHIEVED
Optily+ enabled the client to
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Untangle attribution
Implemented the Universal Marketing Bridge which accurately identified which channels were working
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Boost conversion rate 52%
Increased their percentage of onsite conversions by a significant margin
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Reduce CPA 64%
Lowered the cost of each conversion by over half
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Increase conversions 2.8x
Grow the overall number of conversions substantially
The Problem
BETTER, the largest UK-based charitable social enterprise delivering leisure, health and community services, was setting out to improve the return on investment from Facebook advertising, in particular when online conversion data was analysed based on cross-platform attribution models.
BETTER engaged their performance-driven digital agency, All Response Media, together with Optily+ to address this challenge for them. The solution was to implement Optily+’s Universal Marketing Bridge.
I’m really happy to report on the performance of the campaign we ran with the Optily+ floodlight improvisation. The most striking improvement, in my opinion, would be the conversion rate, which has increased by 52% in only 2 weeks.
Nick Cudahy
All Response Media, Head of Digital Strategy
Linking Up Facebook & Google
Real-time attribution and optimization
Linking Up Facebook & Google
Real-time attribution and optimization
Clear insights
Optily+ automatically deduplicated data resulting in clear attribution metrics
Instant optimization
Using the clean data, Optily+ was able to automate and optimize ads in real-time
In just 2 weeks, Optily+ was able to help BETTER untangle their attribution and boost their conversions at a lower cost.
Features used
Bid optimization
Automation
Detailed reports
Attribution
Goal Pipeline
Cross-channel data
Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
