App Install Case Study
6-pack ads for the Bottles app
RESULTS ACHIEVED
Optily+ enabled the client to
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Optimize ads
Automated bidding, budget reallocation, and pausing of underperforming ads
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Serve up top ads
Improved ad creative and audience targeting
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Lower CPA 39%
Brought down the cost per install significantly
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Boost conversions 164%
Boosted the number of leads at a lower cost
The Problem
Bottles App is a leading alcohol delivery service; delivering beer, wine and spirits to your door within 60 minutes. Bottles App wanted to test Facebook app installs campaigns to generate more app installs at a cheaper cost per result.
I am very pleased with the results we are achieving using the Optily+ application. Our app installs have grown at a much lower cost per install. Meanwhile, we are also very efficiently growing overall awareness and engagement via Facebook & Instagram.
Ianthe Sandnes
Bottles App, Marketing Manager
Delivering Results
Increasing brand awareness and app installs
Delivering Results
Increasing brand awareness and app installs
Buzz about Bottles
Engaging and building awareness with people about the new brand
More leads, same cost
App downloads grew while the budget remained the same
Optily+ helped Bottles increase their brand awareness while boosting app downloads, all without increasing the ad spend.
Features used
Bid optimization
Automation
Detailed reports
Attribution
Goal Pipeline
Cross-channel data
Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
