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eCommerce Case Study

Enabling Crua Outdoors to stake down their cross-channel approach

eCommerce Case Study

Enabling Crua Outdoors to stake down their cross-channel approach

RESULTS ACHIEVED

Optily+ enabled the client to

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The Problem

Founded in 2014, Crua Outdoors was born of the belief that outdoor adventurers deserve a good night’s sleep. Today, adventurers across the globe are getting that well deserved rest thanks to the patented-insulation tents sold from Crua’s base on the Atlantic coast.

Like many eCommerce retailers, Crua was challenged with improving the return on investment from Facebook and Instagram ads, especially when viewed relative to other channels such as Google Search. Together with Optily+, they devised and implemented a cross-channel ad strategy to fuel their growth ambitions.

 

 

Davin Kelly
Optily's unique technology-led approach to optimizing eCommerce ad campaigns, together with their hands-on support, has been instrumental to helping us achieve our growth ambitions across international markets.

Seeing the big picture

Comprehensive multi-channel insights

Seeing the big picture

Comprehensive multi-channel insights

 

By integrating data from various sources, Optily+ helped Crua significantly boost their year-over-year performance with Facebook and Instagram ads.

 

 

Features used

Bid optimization

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Automation

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Detailed reports

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Attribution

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Goal Pipeline

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Cross-channel data

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Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.

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