eCommerce Case Study
Enabling Crua Outdoors to stake down their cross-channel approach
eCommerce Case Study
Enabling Crua Outdoors to stake down their cross-channel approach
RESULTS ACHIEVED
Optily+ enabled the client to
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Sync their data
Deployed the Universal Marketing Bridge to connect all ad accounts
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Win more bids
Enabled automated bidding adjustments to win more bids
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Boost ROAS 30%
Increased their return on ad spend significantly
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Reduce CPA 37%
Lowered their cost per acquisition drastically
The Problem
Founded in 2014, Crua Outdoors was born of the belief that outdoor adventurers deserve a good night’s sleep. Today, adventurers across the globe are getting that well deserved rest thanks to the patented-insulation tents sold from Crua’s base on the Atlantic coast.
Like many eCommerce retailers, Crua was challenged with improving the return on investment from Facebook and Instagram ads, especially when viewed relative to other channels such as Google Search. Together with Optily+, they devised and implemented a cross-channel ad strategy to fuel their growth ambitions.
“Optily's unique technology-led approach to optimizing eCommerce ad campaigns, together with their hands-on support, has been instrumental to helping us achieve our growth ambitions across international markets.”
Davin Kelly
CRUA OUTDOORS, MARKETING MANAGER
Seeing the big picture
Comprehensive multi-channel insights
Seeing the big picture
Comprehensive multi-channel insights
Year-on-year improvements
By using automation, instantly optimized ads to improve performance significantly
Cross-channel strategy
Effectively synced data from multiple sources to create a streamlined strategy to promote growth
By integrating data from various sources, Optily+ helped Crua significantly boost their year-over-year performance with Facebook and Instagram ads.
Features used
Bid optimization
Automation
Detailed reports
Attribution
Goal Pipeline
Cross-channel data
Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
