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App Promo Case Study

Helping MasterCard cash in on app installs

App Promo Case Study

Helping MasterCard cash in on app installs

RESULTS ACHIEVED

Optily+ enabled the client to

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The Problem

Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousands of financial institutions, and millions of merchants, as well as governments and businesses around the world. Mastercard, working with their agency iProspect, engaged Optily+ to optimize their Facebook advertising campaigns to promote installs of their ‘Mastercard for You’ mobile app.

 

Smart budget allocation

Automation for Top Results

Smart budget allocation

Automation for Top Results

Using the Optily+ bid and budget automation, MasterCard was able to boost the number of app downloads significantly with the same ad spend.

 

 

Features used

Bid optimization

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Automation

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Detailed reports

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Attribution

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Goal Pipeline

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Cross-channel data

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Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.

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Customer Success

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