App Promo Case Study
Helping MasterCard cash in on app installs
RESULTS ACHIEVED
Optily+ enabled the client to
![$card['icon']['alt']](https://i1.wp.com/www.optily.com/wp-content/uploads/2020/10/Fast-1.png?fit=88%2C88&ssl=1)
Optimize ads
Automated bidding, budget reallocation, and pausing of underperforming ads
![$card['icon']['alt']](https://i1.wp.com/www.optily.com/wp-content/uploads/2020/10/Graph_03_Purple.png?fit=88%2C88&ssl=1)
Lower CPA 64%
Brought down the cost per install by over half
![$card['icon']['alt']](https://i0.wp.com/www.optily.com/wp-content/uploads/2020/10/Network_People.png?fit=88%2C88&ssl=1)
Increase daily installs 89%
Continuous ad optimization resulted in a huge spike in downloads
![$card['icon']['alt']](https://i2.wp.com/www.optily.com/wp-content/uploads/2020/10/Percent.png?fit=88%2C88&ssl=1)
Boost installs 2.8x
Increased the number of installations for the same budget
The Problem
Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousands of financial institutions, and millions of merchants, as well as governments and businesses around the world. Mastercard, working with their agency iProspect, engaged Optily+ to optimize their Facebook advertising campaigns to promote installs of their ‘Mastercard for You’ mobile app.
Smart budget allocation
Automation for Top Results
Smart budget allocation
Automation for Top Results
Autobidding
Applied recommended bid adjustments continuously for ads with a higher likelihood to drive app installs
Autobudget reallocation
Ensured that the ads with best performance had the maximum budget available to them at all times
Using the Optily+ bid and budget automation, MasterCard was able to boost the number of app downloads significantly with the same ad spend.
Features used
Bid optimization
Automation
Detailed reports
Attribution
Goal Pipeline
Cross-channel data
Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
