Get Started

Brick-and-Mortar Case Study

Nurturing customers online and in-store with Mothercare

Brick-and-Mortar Case Study

Nurturing customers online and in-store with Mothercare

RESULTS ACHIEVED

Optily+ enabled the client to

$card['icon']['alt']
$card['icon']['alt']
$card['icon']['alt']
$card['icon']['alt']

 

The Problem

Mothercare is a British high-street retailer that has been supporting parents and families for over 60 years. As retail increasingly becomes “omni-channel” by blending online and offline consumer experiences, Mothercare wanted to capitalize on this growing trend by targeting consumers online in order to drive footfall to their closest retail stores.

The Optily+ campaign management team developed a series of ads using the store visits objective, which delivers the ads to people most likely to visit and make a purchase at one of Mothercare’s physical retail locations.

 

 

Gary Kibble
“The ability to analyze and understand our online and in-store customers through Optily's solution makes it particularly compelling. With Optily, we marry the unique experience of stores with the data and optimization benefits of online to offline.”

Connecting online and offline

Increasing foot traffic

Connecting online and offline

Increasing foot traffic

With Optily+, Mothercare was able to pinpoint the audiences most likely to come to their physical locations and target them with online ads, increasing the number of conversions for a lower cost.

 

 

Features used

Bid optimization

Learn More

Automation

Learn More

Detailed reports

Read More

Attribution

Read More

Goal Pipeline

Read More

Cross-channel data

Read More

Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.

Customer Success

1Life