eCommerce Case Study
Helping Pet Drugs Online become social leaders of the pack
RESULTS ACHIEVED
Optily+ enabled the client to
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Track interactions
Set up Facebook pixel to track user engagement
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Win more bids
Enabled automated bidding adjustments to win more bids
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Convert 10x more
Increased their conversion rate significantly
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Reduce CPA 56%
Lowered their cost per acquisition drastically
The Problem
Pet Drugs Online, established in 2005, are trusted by thousands of UK pet owners for reasonably priced veterinary prescriptions, over-the-counter pet medicines and dietary supplements. Pet Drugs Online wanted to improve the efficiency of their Facebook and Instagram advertising to drive conversions.
We are delighted with the level of service and insights that the Optily+ team was able to bring to bear on our Paid Social activity. This, combined with the Optily+ automated conversion optimization, has delivered really impressive performance improvements.
Neil Fitzpatrick
PET DRUGS ONLINE MANAGING DIRECTOR
Audience Understanding
Interested customers activated
Audience Understanding
Interested customers activated
Detailed targeting
Reached audiences with the highest likelihood of conversion through optimized ads
Goal Pipeline
Effectively implemented signals to track users at various stages, ultimately leading to an increase in conversions
Using Optily+’s automation, customers already in Pet Drugs Online’s funnel were nudged along to completion, increasing conversions significantly.
Features used
Bid optimization
Automation
Detailed reports
Attribution
Goal Pipeline
Cross-channel data
Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
