Video Viewthrough Case Study
Giving Rockstar Dead Eye precision for engaged audiences
Video Viewthrough Case Study
Giving Rockstar Dead Eye precision for engaged audiences
RESULTS ACHIEVED
Optily+ enabled the client to
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Lower costs
Reduced cost per complete video view by 75%
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Target engaged viewers
Optimized ad placements for those most likely to watch longer
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Increase video views 4x
Quadrupled the number of views at the same ad spend
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Improve conversions 174%
Boosted the number of conversions to full view
The Problem
Facebook natively enables brands to optimize a video ad campaign for Thruplay, meaning that they will serve the ad to people likely to watch up to a maximum of 15 seconds or 100% (whichever is shorter). Many brands want people to fully engage with longer form video content.
Rockstar, working with their performance agency REPRISE invited Optily+ to help them optimize the official trailers around the launch of their flagship title Red Dead Redemption 2. Rockstar wanted to ensure maximum budget was assigned to audiences most likely to watch 100% of the video.
Aiming for Views
Automating to target the most interested people
Aiming for Views
Automating to target the most interested people
Goal Pipeline
The primary goal was set for 100% views of the video
More views, same cost
Conversions from initial view to full nearly doubled at a lower cost per lead
Using the Optily+ precision targeting and optimization, Rockstar was able to increase complete video views 4x at the same budget.
Features used
Bid optimization
Automation
Detailed reports
Attribution
Goal Pipeline
Cross-channel data
Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
