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Video Viewthrough Case Study

Giving Rockstar Dead Eye precision for engaged audiences

Video Viewthrough Case Study

Giving Rockstar Dead Eye precision for engaged audiences

RESULTS ACHIEVED

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The Problem

Facebook natively enables brands to optimize a video ad campaign for Thruplay, meaning that they will serve the ad to people likely to watch up to a maximum of 15 seconds or 100% (whichever is shorter). Many brands want people to fully engage with longer form video content.

Rockstar, working with their performance agency REPRISE invited Optily+ to help them optimize the official trailers around the launch of their flagship title Red Dead Redemption 2. Rockstar wanted to ensure maximum budget was assigned to audiences most likely to watch 100% of the video.

 

Aiming for Views

Automating to target the most interested people

Aiming for Views

Automating to target the most interested people

Using the Optily+ precision targeting and optimization, Rockstar was able to increase complete video views 4x at the same budget.

 

 

Features used

Bid optimization

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Automation

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Detailed reports

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Attribution

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Goal Pipeline

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Cross-channel data

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Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.

Customer Success

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