eCommerce Case Study
Giving Smartbox the gift of better results at the same budget
RESULTS ACHIEVED
Optily+ enabled the client to
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Run A/B tests
Ran Facebook’s Campaign Budget Optimization vs Optily+
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Boost ROAS 3.4x
Increased their prospecting return on ad spend by a significant margin
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Grow new net customers 12.3x
Over just 6 weeks, the number of new customers increased massively
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Improve sales lift 5.6x
Incremental sales lift was significantly higher than Facebook's native optimization
The Problem
Smartbox is the European number 1 in gift experiences, every year helping create unforgettable memories by selling nearly 6.5 million experience gifts in 11 European countries.
Smartbox approached Optily+ together with their agency IPG Reprise, with the challenge of improving the relative performance of Facebook and Instagram.
Smartbox had clear return on ad spend expectations in order to establish Social as a viable acquisition channel when compared with all others.
We were impressed with the results of the A/B test comparing the Optily+ solution and the results we could achieve using the Facebook tool on its own. Optily+'s focus on growing net new customers is key to our growth objectives here at Smartbox.
Fiona Guest
Smartbox Group, Director of Online Demand Generation & Content
Battling the Big Guy
A/B testing against native optimization
Battling the Big Guy
A/B testing against native optimization
Clear results
Optily+ was able to outperform Facebook and deliver a lot more customers and sales
Same budget
The budget was the same for both campaigns, just spent wiser with Optily+'s smart recommendations
Pitting Optily+ against Facebook’s native optimizer resulted in much higher return on ad spend and many more new customers over just 6 weeks for Smartbox.
Features used
Bid optimization
Automation
Detailed reports
Attribution
Goal Pipeline
Cross-channel data
Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
