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eCommerce Case Study

Giving Smartbox the gift of better results at the same budget

eCommerce Case Study

Giving Smartbox the gift of better results at the same budget

RESULTS ACHIEVED

Optily+ enabled the client to

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The Problem

Smartbox is the European number 1 in gift experiences, every year helping create unforgettable memories by selling nearly 6.5 million experience gifts in 11 European countries.

Smartbox approached Optily+ together with their agency IPG Reprise, with the challenge of improving the relative performance of Facebook and Instagram.
Smartbox had clear return on ad spend expectations in order to establish Social as a viable acquisition channel when compared with all others.

 

 

Fiona Guest
“We were impressed with the results of the A/B test comparing the Optily+ solution and the results we could achieve using the Facebook tool on its own. Optily+'s focus on growing net new customers is key to our growth objectives here at Smartbox.”

Battling the Big Guy

A/B testing against native optimization

Battling the Big Guy

A/B testing against native optimization

Pitting Optily+ against Facebook’s native optimizer resulted in much higher return on ad spend and many more new customers over just 6 weeks for Smartbox.

 

 

Features used

Bid optimization

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Automation

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Detailed reports

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Attribution

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Goal Pipeline

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Cross-channel data

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Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.

Customer Success

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