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Automotive Case Study

Revving up lead generation for Volkswagen and driving sales

Automotive Case Study

Revving up lead generation for Volkswagen and driving sales

RESULTS ACHIEVED

Optily+ enabled the client to

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The Problem

Volkswagen wanted to develop a solution to allow them to leverage digital media to drive real-world inquiries, dealership visits, and vehicle sales. PHD, Volkswagen’s agency of record, turned to award winning Optily+ to leverage our deep experience in omni-channel commerce.

 

 

Bradley Hall
Facebook lead ads delivered great lead results, in a cost-effective manner. What started out as a test with the Optily+ team has evolved into lead ads being included on most campaign plans.

From online to on-the-phone

Driving real-world inquiries

From online to on-the-phone

Driving real-world inquiries

With Optily+, Volkswagen was able to implement Facebook forms and gain actionable leads for immediate follow-up from local agents.

 

 

Features used

Bid optimization

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Automation

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Detailed reports

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Attribution

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Goal Pipeline

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Cross-channel data

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Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.

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