Automotive Case Study
Revving up lead generation for Volkswagen and driving sales
RESULTS ACHIEVED
Optily+ enabled the client to
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Implement forms
Retrieved Facebook forms in real-time with Data Connect service
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Gain 6,038 leads
Collected contact information for a large number of in-market customers
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Boost ROAS 86x
Increased their return on ad spend by a huge margin
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Sell 138 cars
High-quality leads resulted in a significant number of conversions
The Problem
Volkswagen wanted to develop a solution to allow them to leverage digital media to drive real-world inquiries, dealership visits, and vehicle sales. PHD, Volkswagen’s agency of record, turned to award winning Optily+ to leverage our deep experience in omni-channel commerce.
Facebook lead ads delivered great lead results, in a cost-effective manner. What started out as a test with the Optily+ team has evolved into lead ads being included on most campaign plans.
Bradley Hall
PHD (VW's Agency), Head of Digital
From online to on-the-phone
Driving real-world inquiries
From online to on-the-phone
Driving real-world inquiries
Year-on-year improvements
By using automation, instantly optimized ads to improve performance significantly
Cross-channel strategy
Effectively synced data from multiple sources to create a streamlined strategy to promote growth
With Optily+, Volkswagen was able to implement Facebook forms and gain actionable leads for immediate follow-up from local agents.
Features used
Bid optimization
Automation
Detailed reports
Attribution
Goal Pipeline
Cross-channel data
Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
