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Top 6 Facebook Advertising Books 2021

Digital Marketing Tactics

Top 6 Facebook Advertising Books 2021

As our society is moving deeper into the technological era many of the older forms of communication are dying out. Radio and Television engagement has fallen since the rise of the internet. Books, however, are very much still thriving.

It seems that as many people who move online for their social engagements, many more are stepping away from it and reverted to older less saturated media. A social media detox, if you will.

Books are seen nowadays as ‘pure’ forms of communication without advertisements and much less fake news (well, this depends on who you’re reading…). This is no doubt very attractive for people in the modern era of constant media bombardment.

Since things change so quickly in digital marketing and especially with Facebook Ads (hello iOS 14!), books can seem like they could go out of date pretty quick. While that may be true for the detailed “how-to” guides, these books contain more high-level strategies and ways to think about making your campaigns which are certain to apply for years to come.

There is a wealth of information in many books, so let’s jump right in and find out which are the best Facebook advertising books.

Best Facebook Advertising Books in 2021

These books are packed with handy tips, tricks, and guides to ensure you grow your business through effective Facebook marketing.

Brendan Hughes
"Let’s tip the balance back in the small advertiser’s favor by identifying strategies that help us to reduce the waste and be more efficient with each dollar and hour we spend."

1. Accelerate eCommerce Growth: A Proven Framework to Scaling YoureCommerce Business with Digital Advertising

Author: Brendan Hughes

Rating: Unrated (new release)

Audience: Beginner-Intermediate

This book provides a framework and detailed strategy for scaling an eCommerce business. Without the solid foundation to scale properly, using Facebook Ads as fuel for a damp fire will not be very effective. Brendan Hughes distills over 2 decades of experience into a condensed guidebook for online marketing success that will help any growing online store excel through social media and paid search best practices.

It’s free on Amazon for a limited time through May 17th. Get your copy now and make sure to leave a review!

To hear Brendan talk about some of the big ideas in his book, check out our Funnels & Attribution episode of Optily Radio.

2. Ultimate Guide To Facebook Advertising

Author: Perry Marshall, Keith Krance & Thomas Meloche

Rating: 4.03/5 (Goodreads)

Audience: Beginner-Advanced

This book provides a deep dive into the ever-changing world of Facebook. Facebook is constantly updating and evolving and many books written on the subject of Facebook advertising may become redundant quickly. However, this insightful book outlasts the rest due to its pointed views, excellent advertising techniques, and examples from some of our world’s major leaders.

3. The Complete Guide To Facebook Advertising

Author: Brian Meert

Rating: 3.81/5 (Goodreads)

Audience: Beginner – Intermediate

Brian Meert is a seasoned entrepreneur, CEO, and tech speaker with a knack for social media advertising. In this book, he walks the reader through step-by-step guides on how to build the perfect ad! The book also boasts that it will help you “reach 2 billion potential customers instantly on Facebook and Instagram”.

4. Killer Facebook Ads: Master Cutting-Edge Facebook Marketing Techniques

Author: Marty Weintraub

Rating: 3.71/5 (Goodreads)

Audience: Beginner – Intermediate

This brilliant book by Marty Weintraub, a Facebook advertising expert, features clever workarounds, and little-known tricks and tips for a successful Facebook advertising campaign. The book covers everything from leveraging Facebook Ads to generate likes and promote events to selling products.

5. Facebook Advertising: Crack The Facebook Ad Code With An Easy-To-Implement Facebook Marketing Plan That Really Works

Author: Riley Reive

Rating: 4/5 (Goodreads)

Audience: Intermediate – Advanced

Unlike other books that provide tips and guides on how to improve your Facebook advertising, Riley Reive provides knowledge on how to develop your own system to attract the perfect audience for your business. Reive states that you will “Reach at least 43% of your potential clients from nearly all campaigns you run”.

 

6. Facebook Marketing for Small Businesses

Author: Arnel Leyva, Natalie Law

Rating: 4/5 (Goodreads)

Audience: Beginner – Intermediate

For all you small business owners out there, this one is for you! This book is a handy and concise guide on how to implement all the best Facebook advertising strategies used by some of the most successful companies in the world. The authors teach you how to use advanced marketing techniques for your own small business.

Some additions to your bookshelf

Now that you’ve found the perfect book for growing your business, you can have a credible and reliable fallback to refer to. Also, it’s definitely a good look to have the top titles on your bookshelf during Zoom meetings 😉

All the books mentioned above can be bought as both hard copies or as e-versions. Meaning that whether you’ve joined the e-book world or prefer the feel of paper in your hands you’ll be able to access endless advertising knowledge everywhere you go.

We’d love to hear your thoughts on which is your favorite book on Facebook ads. Let us know what you think on our social media.