Frequently Asked Questions

FAQs

We're here to answer your Questions

Take a look at the FAQs below or get in touch with the Optily Squad 

What is Optily?

Optily is a digital advertising optimizer for your Google & Facebook ads. Simply put, Optily will make your digital ad investment deliver more sales with less effort

How does Optily work?

Optily connects to Google and Facebook ads, organizes your ad campaigns into a smart funnel strategy then moves budget from lower to higher performing campaigns. Optily can take budget from a low performing Google campaign and move it to a higher performing Facebook campaign, quickly and without leaving the platform.

What do I need to get started?

All you need to get started is:

  • 2 or more active campaigns on Google and/or Facebook
  • Your login credentials for Google and Facebook ads

That’s it! We can guide you through the process here

Which ad platforms does Optily support?

Optily can optimize your campaigns on:

Google
Facebook
YouTube
Instagram
Bing (coming soon)

How quickly will I see results?

Optily can deliver results in as little as 24 hours, depending on the types of campaigns you’re running. Checkout our success stories here.

Is there a limit on ad spend?

There is no limit to the ad spend Optily can manage and no additional cost for using the platform if you increase your advertising spend. 

Is there a minimum amount I need to spend on ads for Optily to perform?

Optily works best for those spending $10K+/mo on Google and/or Facebook and can work with a minimum budget of $5K/mo. 

Does Optily handle creative assets and copywriting?

Optily does not manage creative or copywriting for ads. The platform reduces the time it takes for you to manage campaign optimization so you can spend that time on your creative, copy and audience work. 

Do I need to install tracking codes?

Optily does not need any additional tracking codes or developer skills. To get start you simply connect your Google Ads and Facebook Ads accounts to Optily. That’s it!

How long does it take to get started with Optily?

It takes as little as 3 minutes to connect your accounts and view your first Optily recommendations. 

How much does it cost?

You can get started for free right here or take a look at Optily’s packages to suit your needs. 

What is the minimum contract?

You can create an Optily account for free here and our range of packages offer rolling 30-day contracts up to 12-month commitments with discount options for each service. 

Can I try Optily for free?

Optily Accelerate comes with unlimited use free for 14 days with access to the cross-channel dashboard free for life. You can start here

Do I have to pay a commission?

Optily does not charge a commission for software services. If you require our managed service, Optily+, the Strategy Squad will craft the right plan type to suit your needs. 

Does Optily get commissions from Google or Facebook?

Optily does not receive a commission or any incentive from any ad platform.

How many campaigns can Optily manage?

There is no limit to the number of campaigns Optily can manage. Optily Accelerate plans offer optimization for up to 45 campaigns and you can increase this anytime with campaign group add-ons.

What is an OptiGroup?

An OptiGroup and a collection of campaigns that share the same goal, regardless of the ad platform they’re displayed on. For example: you may have 6 conversion focused campaigns, 3 x Google Search and 3 x Facebook Ads. You can combine all 6 of these campaigns into 1 OptiGroup and Optily will ensure the best performing campaigns receive the right budget to deliver success. 

Is Optily better than Adzooma?

Optily provides access a funnel-based marketing strategy the moment you connect your Google and Facebook ad accounts, followed by smart recommendations to improve ad performance, accross both platforms and even automation to optimize your ads for you. Optily achieves this within minutes of your connecting your ad accounts. Does Adzooma do this?

Is Optily better than Madgicx?

Optily provides access a funnel-based marketing strategy the moment you connect your Google and Facebook ad accounts, followed by smart recommendations to improve ad performance, accross both platforms and even automation to optimize your ads for you. Optily achieves this within minutes of your connecting your ad accounts. Does Madgicx do this?

Is Optily better than Smartly?

Optily provides access a funnel-based marketing strategy the moment you connect your Google and Facebook ad accounts, followed by smart recommendations to improve ad performance, accross both platforms and even automation to optimize your ads for you. Optily achieves this within minutes of your connecting your ad accounts. Does Smartly do this?

Does Optily work with Shopify?

Optily connects with Google and Facebook ads (and Google Analytics for detailed data and comparison). So, whether you’re a Shopify, WooCommerce, BigCommerce, Wix or Magento fan, or if you’ve built a bespoke eCommerce platform, Optily works seamlessly with your online store

Do i need to download Optily?

Optily is 100% in the cloud. You can access the software from your browser (we recommend Chrome) on any device. 

Does Optily work with all web browsers?

Optily is best experienced on Chrome and will also work well with Edge, Safari and Firefox. 

How do I pay for Optily?

You can use a credit card or bank transfer to pay for an Optily plan.

Got a question we haven't answered above? Start a chat with the Optily Squad