2 minute read
How will iOS 14.5 and changes to mobile privacy impact ads?
Our Chief Product Officer, Keith O’Reilly, and Greg Sterling, VP of Market Insights at Uberall, got to talking about what these changes could mean in the long term.
The main takeaways from their iOS 14 chat are:
- The big ad platforms–Google, Facebook, Amazon etc.–will be the real winners
- Since third-party tracking will soon end, the first-party data aggregators will consolidate power in advertising
- Consumers will have more privacy, but will be served up more irrelevant ads
- In order to entice users to allow more targeting, platforms will need to be more transparent about the data they’re collecting
"It's the right thing to do for the consumer. We have to move from a surveillance economy--as it's been called "surveillance capitalism"--to one where the consumer has more control and understands what's going on. This is fundamentally what people want."
VP Market Insights at Uberall
Greg and Keith chat more about local ads, Google My Business, and making it easy for your customers to shop on the next episode of Optily Radio. Make sure to subscribe so you don’t miss out!
Optimization is going to get harder with data signal loss as more privacy measures come into effect. Optily can help. Our platform is cookie-agnostic and works with the data you have. Get in touch today to see if we’re a good fit and try our platform free for 2 weeks.