Digital marketing news, advice, and support

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Optily Resource Center

Spring 2022 Spotlight

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

Whether you’re running an established brick-and-mortar that’s moved online using Shopify or have an entirely new venture, you’ll need ads in order to grow your store.

In this guide, we’re going to cover the fundamentals you need in order to scale with online advertising in the competitive eCommerce landscape. 

Discover:

  • Shopify Store Essentials
  • Connecting Shopify with Advertising Platforms
  • On-site Improvements

Discover:

  • How can the funnel help my eCommerce business?
  • Origins of the marketing funnel
  • The buyer’s journey
  • The new marketing funnel
  • Upselling and nurturing customer loyalty
  • Bids and budgets across the marketing funnel
eCommerce

Greg Sterling on Shopping Local Online

Ultimately, shopping of any kind is about making it as easy for as many people to buy your stuff. We chatted with Greg Sterling about the ways in which eCommerce SMBs can stand out and make the necessary changes to adapt to a melded physical and online shopping experience.

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News

Winning in Digital Ads

Optily Debuts Industry’s First Single-Click Ad Spend Optimizer for Small, Midsize Online Stores and Declares “stop wasting your time and ad spend.”

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Case Studies

Cleaning Up with Optily

case study results achieved Optily enabled the client to +169% ROAS Increased their returns within just 2 weeks Prioritization Allocated budget to the best performing

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