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Optily Resource Center

Spring 2022 Spotlight

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

Whether you’re running an established brick-and-mortar that’s moved online using Shopify or have an entirely new venture, you’ll need ads in order to grow your store.

In this guide, we’re going to cover the fundamentals you need in order to scale with online advertising in the competitive eCommerce landscape. 

Discover:

  • Shopify Store Essentials
  • Connecting Shopify with Advertising Platforms
  • On-site Improvements

Discover:

  • How can the funnel help my eCommerce business?
  • Origins of the marketing funnel
  • The buyer’s journey
  • The new marketing funnel
  • Upselling and nurturing customer loyalty
  • Bids and budgets across the marketing funnel
Digital Marketing Tactics

GDPR Explained in 7 Minutes

Just starting out at a new company and want to be sure you’re on top of your data procedures? We’ve got you covered.

Read More »
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