Digital marketing news, advice, and support

Welcome to the Optily Resource Center

Optily Resource Center

Spring 2022 Spotlight

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

Whether you’re running an established brick-and-mortar that’s moved online using Shopify or have an entirely new venture, you’ll need ads in order to grow your store.

In this guide, we’re going to cover the fundamentals you need in order to scale with online advertising in the competitive eCommerce landscape. 

Discover:

  • Shopify Store Essentials
  • Connecting Shopify with Advertising Platforms
  • On-site Improvements

Discover:

  • How can the funnel help my eCommerce business?
  • Origins of the marketing funnel
  • The buyer’s journey
  • The new marketing funnel
  • Upselling and nurturing customer loyalty
  • Bids and budgets across the marketing funnel

Recent Articles

Shopify Audiences
eCommerce

What Are Shopify Audiences?

Shopify Audiences are a new concept to marketers, however, we’ve gathered all the essential information you need to successfully utilize them for your business!

Read More

Optily Radio Episodes

Bi-weekly interviews with expert guests bring you the best strategies for accelerating your Shopify store’s marketing.

Customer Value Optimization: Methods for increasing CLV with Valentin Radu

UX Matters: Keeping your earned traffic on site and shopping with Ciarán Harris

Mia Bobak Optily Radio

Customer Service as Marketing: Increasing CRO and customer loyalty with Mia Bobak

Keith Matthews Optily Radio

Starting off Right with Shopify: Tactics for launching strong with Keith Matthews

Customer Value Optimization: Methods for increasing CLV with Valentin Radu

UX Matters: Keeping your earned traffic on site and shopping with Ciarán Harris

Mia Bobak Optily Radio

Customer Service as Marketing: Increasing CRO and customer loyalty with Mia Bobak

Giving you the Edge Series

This collection of articles is to help those newer to online marketing and eCommerce quickly gain an edge over their competitors.

Optily eBooks & Guides

Sometimes you need something longer that paints the full picture. These resources were specially created with eCommerce marketers in mind.

2022 eCommerce Business Starter Kit

2022 eCommerce Business Starter Kit

Optimizing online operations with Shopify

 

Accelerate eCommerce Growth

Accelerate eCommerce Growth

A Proven Framework to Scaling Your eCommerce Business with Digital Advertising

The Complete Guide to Funding your eCommerce Marketing

The Complete Guide to Funding your eCommerce Marketing

The 2021 Black Friday Toolkit

The 2021 Black Friday Toolkit

The Essentials for Online Businesses Looking to Succeed this Holiday Season

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

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