Digital marketing news, advice, and support

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Optily Resource Center

Spring 2022 Spotlight

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

Whether you’re running an established brick-and-mortar that’s moved online using Shopify or have an entirely new venture, you’ll need ads in order to grow your store.

In this guide, we’re going to cover the fundamentals you need in order to scale with online advertising in the competitive eCommerce landscape. 

Discover:

  • Shopify Store Essentials
  • Connecting Shopify with Advertising Platforms
  • On-site Improvements

Discover:

  • How can the funnel help my eCommerce business?
  • Origins of the marketing funnel
  • The buyer’s journey
  • The new marketing funnel
  • Upselling and nurturing customer loyalty
  • Bids and budgets across the marketing funnel
Case Studies

6-pack ads for the Bottles app

case study Results achieved Optily enabled the client to Optimize ads Automated bidding, budget reallocation, and pausing of underperforming ads Serve up top ads Improved

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Digital Marketing Tactics

Major Social Media Statistics 2020

These mind-blowing social media statistics in 2020 will help you optimize your digital marketing strategy for 2021. Find out how to get your year off to the best possible start right now!

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