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Summer 2022 Spotlight

Digital Marketing after iOS 14.5

Since Spring 2021, marketers have been dealing with the aftershocks of iOS 14.5. Although marketing has gotten more challenging, there are plenty of ways you can still ensure success with online marketing despite the data loss and rising acquisition costs.

In this guide, we’ll cover:

  • The major impacts iOS 14.5 and its Ad Tracking Transparency (ATT) feature had on online ads
  • Why this especially affects the Meta suite of ads
  • How you can work around it to increase your ROAS

Recent Articles

Ad Platforms

How Do Facebook Targeted Ads Work?

Choosing the right audience has always been a challenge. And a big mistake that businesses make is not targeting their audience correctly. Why do businesses fail so often with Facebook advertising? Is there a way to master the Facebook advertising system? Read our blog to find out more.

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Content Creation

SEO Essentials For All Businesses

Do you want to learn more about the complex world of SEO? Are you making your first steps into the lucrative online advertising scene? SEO can be complicated, so our experts broke down how you can easily implement SEO strategies into your business and instantly see the benefits.

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eCommerce

eCommerce Advertising: 10 Proven Strategies to Improve ROAS

There is some virtue in the advice to ”never waste a crisis.” Regardless of how your business is performing within the current context, the need for evermore cost-effective marketing is pressing. Efficient marketing is the fuel to scale our businesses.

Updated: July 2022

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Ad Platforms

Facebook Ads vs. Google Ads 2020

Facebook and Google are two of the biggest PPC advertising platforms. Both offer a range of techniques that can enhance your online marketing campaign and increase your advertising ROI. But which platform is right for your business?

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Ad Platforms

Should Your Business Have An Instagram Account?

Instagram is one of the fastest-growing social media platforms in the world, and it’s a marketing opportunity that you can’t miss. With 850 million users, it’s the perfect platform to express your brand’s uniqueness to an engaged audience.

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About Optily Optily is the only single-click ad spend optimizer for eCommerce. Our plug-and-play online platform quickly links all of your Google and Facebook ads together and helps you easily determine which campaigns are working. With just one click, you can apply our optimization recommendations–like moving budget from a lower performing Google ad to a better performing one on Instagram. Optily saves you time and money by instantly optimizing your ad spend.
Ad Platforms

How To Reduce Cost Per Lead On Facebook

Facebook is one of the best platforms to generate leads for your business, but only if you know how to optimize the process. Spending more money on ads doesn’t mean more sales, optimizing your ad campaigns does. Find out how to do so right now!

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Digital Marketing Tactics

Digital Advertising in the Eye of the Covid-19 Storm

It is clear that right now for many organizations, advertising and marketing are very low on the priority list. However, for those who can still invest in marketing, now is a good time for several reasons to maintain some level of spend.

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Optily Radio Episodes

Bi-weekly interviews with expert guests bring you the best strategies for accelerating your Shopify store’s marketing.

SMS for Sales: Repositioning this medium for direct conversions with Osa Gaius

David Perry Optily Radio

Growth through Partnerships: Scaling with complementary brands with David Perry

Kathleen Booth

Looking Beyond ROAS: A more holistic view of success in eCommerce with Kathleen Booth

Customer Value Optimization: Methods for increasing CLV with Valentin Radu

SMS for Sales: Repositioning this medium for direct conversions with Osa Gaius

David Perry Optily Radio

Growth through Partnerships: Scaling with complementary brands with David Perry

Kathleen Booth

Looking Beyond ROAS: A more holistic view of success in eCommerce with Kathleen Booth

Giving you the Edge Series

This collection of articles is to help those newer to online marketing and eCommerce quickly gain an edge over their competitors.

Optily eBooks & Guides

Sometimes you need something longer that paints the full picture. These resources were specially created with eCommerce marketers in mind.

2022 eCommerce Business Starter Kit

2022 eCommerce Business Starter Kit

Optimizing online operations with Shopify

 

Accelerate eCommerce Growth

Accelerate eCommerce Growth

A Proven Framework to Scaling Your eCommerce Business with Digital Advertising

The Complete Guide to Funding your eCommerce Marketing

The Complete Guide to Funding your eCommerce Marketing

The 2021 Black Friday Toolkit

The 2021 Black Friday Toolkit

The Essentials for Online Businesses Looking to Succeed this Holiday Season

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

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