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FALL 2022 Spotlight

2022 Holiday Marketing eCommerce Checklist

Black Friday and the 2022 peak season are just around the corner! Make sure you have all the essentials in place with our handy checklist for Meta, Google, and TikTok ads.

In this guide, you’ll get:

  • Advice on timing your ads for maximum impact
  • Content and creative tactics for each channel
  • Technical setup strategies to increase deliverability
  • And much more

Recent Articles

eCommerce

eCommerce Advertising: 10 Proven Strategies to Improve ROAS

There is some virtue in the advice to ”never waste a crisis.” Regardless of how your business is performing within the current context, the need for evermore cost-effective marketing is pressing. Efficient marketing is the fuel to scale our businesses.

Updated: July 2022

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Ad Platforms

Facebook Ads vs. Google Ads 2020

Facebook and Google are two of the biggest PPC advertising platforms. Both offer a range of techniques that can enhance your online marketing campaign and increase your advertising ROI. But which platform is right for your business?

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Ad Platforms

Should Your Business Have An Instagram Account?

Instagram is one of the fastest-growing social media platforms in the world, and it’s a marketing opportunity that you can’t miss. With 850 million users, it’s the perfect platform to express your brand’s uniqueness to an engaged audience.

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About Optily Optily is the only single-click ad spend optimizer for eCommerce. Our plug-and-play online platform quickly links all of your Google and Facebook ads together and helps you easily determine which campaigns are working. With just one click, you can apply our optimization recommendations–like moving budget from a lower performing Google ad to a better performing one on Instagram. Optily saves you time and money by instantly optimizing your ad spend.
Ad Platforms

How To Reduce Cost Per Lead On Facebook

Facebook is one of the best platforms to generate leads for your business, but only if you know how to optimize the process. Spending more money on ads doesn’t mean more sales, optimizing your ad campaigns does. Find out how to do so right now!

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Digital Marketing Tactics

Digital Advertising in the Eye of the Covid-19 Storm

It is clear that right now for many organizations, advertising and marketing are very low on the priority list. However, for those who can still invest in marketing, now is a good time for several reasons to maintain some level of spend.

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Optily Radio Episodes

Bi-weekly interviews with expert guests bring you the best strategies for accelerating your Shopify store’s marketing.

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Kurukawa

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa

Product Launch Success: Email marketing and SMS tactics for sales with Jacob Anson

Creative for Conversion: Tactics to make eye-catching ads for social media with Lauren Schwartz

Audio Content for Growth: Leveraging podcasts to scale online with Nora Sudduth

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Kurukawa

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa

Product Launch Success: Email marketing and SMS tactics for sales with Jacob Anson

Creative for Conversion: Tactics to make eye-catching ads for social media with Lauren Schwartz

Giving you the Edge Series

This collection of articles is to help those newer to online marketing and eCommerce quickly gain an edge over their competitors.

Optily eBooks & Guides

Sometimes you need something longer that paints the full picture. These resources were specially created with eCommerce marketers in mind.

2022 eCommerce Business Starter Kit

2022 eCommerce Business Starter Kit

Optimizing online operations with Shopify

 

Accelerate eCommerce Growth

Accelerate eCommerce Growth

A Proven Framework to Scaling Your eCommerce Business with Digital Advertising

The Complete Guide to Funding your eCommerce Marketing

The Complete Guide to Funding your eCommerce Marketing

The 2021 Black Friday Toolkit

The 2021 Black Friday Toolkit

The Essentials for Online Businesses Looking to Succeed this Holiday Season

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

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