Digital marketing news, advice, and support

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Winter 2021/22 Spotlight

The Complete Guide to the Marketing Funnel for eCommerce Brands

No matter the size of your business, whether you’re a one-person wizard trying to make a go of online retail on your own or you’ve got a marketing team of over 30 people, you’re going to need a solid marketing strategy in order to succeed. 🚀

Discover:

  • How can the funnel help my eCommerce business?
  • Origins of the marketing funnel
  • The buyer’s journey
  • The new marketing funnel
  • Upselling and nurturing customer loyalty
  • Bids and budgets across the marketing funnel

No matter the size of your business, whether you’re a one-person wizard trying to make a go of online retail on your own or you’ve got a marketing team of over 30 people, you’re going to need a solid marketing strategy in order to succeed. 🚀

Discover:

  • How can the funnel help my eCommerce business?
  • Origins of the marketing funnel
  • The buyer’s journey
  • The new marketing funnel
  • Upselling and nurturing customer loyalty
  • Bids and budgets across the marketing funnel
Can Smartly.io optimize ads against multiple KPIs?
Digital Marketing Tactics

Can Smartly.io optimize ads against multiple KPIs?

A day in the life of a typical digital marketer seems like it’s more analytics and tedious budget management, than advertising strategy and creativity. While there are plenty of tools out there to help us automate the more repetitive tasks, it’s important to know what each can do for you ahead of time. Can Smartly.io use more than one metric when optimizing?

Read More »
Instagram finally enables desktop publishing
Content Creation

Instagram updates: Links for everyone & desktop publishing

After years of being a mobile-only platform catering to big accounts, the cries of many a busy social media marketer have been heard. Finally, Instagram will allow users to publish to their accounts from desktop directly and to include links in stories!

Read More »
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