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FALL 2022 Spotlight

2022 Holiday Marketing eCommerce Checklist

Black Friday and the 2022 peak season are just around the corner! Make sure you have all the essentials in place with our handy checklist for Meta, Google, and TikTok ads.

In this guide, you’ll get:

  • Advice on timing your ads for maximum impact
  • Content and creative tactics for each channel
  • Technical setup strategies to increase deliverability
  • And much more

Recent Articles

eCommerce

David Perry: Growth through Partnerships

By not partnering with complementary brands on your Shopify store, you’re driving people off your page to shop elsewhere. David Perry chatted to us about how brands and influencers can benefit from a novel approach to partnerships.

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eCommerce

Kathleen Booth: Looking Beyond ROAS

ROAS, while an important metric, isn’t the end-all be-all of marketing success. A more holistic view of overall profitability is what matters, according to Kathleen Booth.

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Optily Radio Episodes

Bi-weekly interviews with expert guests bring you the best strategies for accelerating your Shopify store’s marketing.

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Kurukawa

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa

Product Launch Success: Email marketing and SMS tactics for sales with Jacob Anson

Creative for Conversion: Tactics to make eye-catching ads for social media with Lauren Schwartz

Audio Content for Growth: Leveraging podcasts to scale online with Nora Sudduth

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Kurukawa

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa

Product Launch Success: Email marketing and SMS tactics for sales with Jacob Anson

Creative for Conversion: Tactics to make eye-catching ads for social media with Lauren Schwartz

Giving you the Edge Series

This collection of articles is to help those newer to online marketing and eCommerce quickly gain an edge over their competitors.

Optily eBooks & Guides

Sometimes you need something longer that paints the full picture. These resources were specially created with eCommerce marketers in mind.

2022 eCommerce Business Starter Kit

2022 eCommerce Business Starter Kit

Optimizing online operations with Shopify

 

Accelerate eCommerce Growth

Accelerate eCommerce Growth

A Proven Framework to Scaling Your eCommerce Business with Digital Advertising

The Complete Guide to Funding your eCommerce Marketing

The Complete Guide to Funding your eCommerce Marketing

The 2021 Black Friday Toolkit

The 2021 Black Friday Toolkit

The Essentials for Online Businesses Looking to Succeed this Holiday Season

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

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