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Optily Resource Center

Spring 2022 Spotlight

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

Whether you’re running an established brick-and-mortar that’s moved online using Shopify or have an entirely new venture, you’ll need ads in order to grow your store.

In this guide, we’re going to cover the fundamentals you need in order to scale with online advertising in the competitive eCommerce landscape. 

Discover:

  • Shopify Store Essentials
  • Connecting Shopify with Advertising Platforms
  • On-site Improvements

Discover:

  • How can the funnel help my eCommerce business?
  • Origins of the marketing funnel
  • The buyer’s journey
  • The new marketing funnel
  • Upselling and nurturing customer loyalty
  • Bids and budgets across the marketing funnel
Digital Marketing Tactics

Agency Growth Tactics for 2022 (Video)

Earlier this week, our CEO Brendan Hughes was joined by experts from Justuno, Builder.io, and Sendlane to present ways that agencies can ensure success for their clients in the new year.

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TikTok Shopping
Ad Platforms

TikTok Shopping: #TikTokMadeMeBuyIt

TikTok has been growing in leaps and bounds throughout the pandemic, so it’s no surprise that they’re focusing on building up their merchant infrastructure. If your business isn’t on TikTok yet, you might want to jump on it for 2022.

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