case study

Helping MasterCard cash in on app installs

Results achieved

Optily enabled the client to

Optimize ads

Automated bidding, budget reallocation, and pausing of underperforming ads

Lower CPA 64%

Brought down the cost per install by over half

+89% installs

Continuous ad optimization resulted in a huge spike in downloads

Boost installs 2.8x

Increased the number of installations for the same budget

The Problem

Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousands of financial institutions, and millions of merchants, as well as governments and businesses around the world. Mastercard, working with their agency iProspect, engaged Optily+ to optimize their Facebook advertising campaigns to promote installs of their ‘Mastercard for You’ mobile app.

SMART BUDGET ALLOCATION

Automation for Top Results

Implemented the Goal Pipeline feature in order to prioritize the end goal event: app installs.

Autobidding

Applied recommended bid adjustments continuously for ads with a higher likelihood to drive app installs 

Autobudget

Ensured that the ads with best performance had the maximum budget available to them at all times

DELIVERING RESULTS

Increasing brand awareness and app installs

Using Optily+’s Goal Pipeline, app installs were targeted as the primary objective while keeping the budget tight

Buzz about Bottles

Engaging and building awareness with people about the new brand

More leads

App downloads grew while the budget remained the same

SMART BUDGET ALLOCATION

Automation for Top Results

Implemented the Goal Pipeline feature in order to prioritize the end goal event: app installs.

Autobidding

Applied recommended bid adjustments continuously for ads with a higher likelihood to drive app installs

 

Autobudget

Ensured that the ads with best performance had the maximum budget available to them at all times

 

Using the Optily+ bid and budget automation, MasterCard was able to boost the number of app downloads significantly with the same ad spend.

 

Features used

Bid optimization

Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance

Automation

Automated actions minimize time spent on repetitive tasks and maximize returns

Detailed Reports

Accurate data provides a foundation for future campaigns and budgets

Attribution

Easily identify which channels and ads are performing the best

Goal Pipeline

All actions lead towards more conversions at lowers costs

Cross-channel data

Numbers pulled in and analyzed across multiple platforms

Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.

 
 

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