Digital Marketing advice and best practice for eCommerce growth

Google’s Core Web Vitals: Is your site ready?

Is your site ready for Google’s front page? Google Core Web Vitals could be the lifeline your website needs to rank high in paid search advertising.

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Cian Fogarty June 23, 2021

Optily vs Google Analytics: Is there a difference?

Two extremely powerful analytic tools go head-to-head. Is Google Analytics right for your business or would you benefit more from a solution like Optily?

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Cian Fogarty June 9, 2021

Top 6 Facebook Advertising Books 2021

Books give you the opportunity to learn the tried and true evergreen strategies to base your marketing efforts around. We’ve curated a list of the best Facebook Advertising Books for your 2021 reading list.

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Cian Fogarty May 13, 2021

What is Structured Data for eCommerce?

Structured Data is all the important SEO information on a webpage organized in a way that makes it easy for search engines to read.

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Cian Fogarty April 28, 2021

Giving You The Edge: Tracking Pixels

Tracking pixels are a must for all advertisers, but soon we won’t have this luxury. With Optily, you can ensure your ads function as expected in a pixel-free world.

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Cian Fogarty April 21, 2021

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
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cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
elementor	never	This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	This cookie is set by LinkedIn and used for routing.

Cookie	Duration	Description
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat_gtag_UA_30310259_10	1 minute	This cookie is set by Google and is used to distinguish users.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
ajs_anonymous_id	1 year	This cookie is set by Segment.io to check the number of ew and returning visitors to the website.
ajs_user_id	never	The cookie is set by Segment.io and is used to analyze how you use the website
CONSENT	16 years 4 months 4 days 13 hours	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
NID	6 months	This cookie is used to a profile based on user's interest and display personalized ads to the users.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.
yt-remote-connected-devices	never	These cookies are set via embedded youtube-videos.
yt-remote-device-id	never	These cookies are set via embedded youtube-videos.

Cookie	Duration	Description
__tld__	session	No description
_calendly_session	21 days	No description available.
AnalyticsSyncHistory	1 month	No description
li_gc	2 years	No description
m	2 years	No description available.
S	1 hour	No description available.
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Digital Marketing Tactics

Google’s Core Web Vitals: Is your site ready?

Optily vs Google Analytics: Is there a difference?

Top 6 Facebook Advertising Books 2021

What is Structured Data for eCommerce?

Giving You The Edge: Tracking Pixels

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Digital Marketing Tactics

Google’s Core Web Vitals: Is your site ready?

Optily vs Google Analytics: Is there a difference?

Paid Social vs Paid Search: The Verdict

Top 6 Facebook Advertising Books 2021

What is Structured Data for eCommerce?

Giving You The Edge: Tracking Pixels

Join the Optily newsletter!

Get Started

About

Features

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