Optily radio

Episode #11: August 12, 2021

Growing on Amazon: Customer service, ads, & smart pricing with Tom Baker

Watch the preview

Play Video

Listen to the episode

Amazon is a marketplace, not a catalog. It’s not a “set it and forget it” environment, which is something many brands are not fully aware of. Are you making the most of your Amazon listings?

In this episode, Tom Baker of FordeBaker goes into the ways you can bring in customers through ads, leveraging reviews, and SEO to ensure you maximize the potential of this truly powerful eCommerce channel.

Tom Baker founded FordeBaker in order to fill the need for an Amazon consultancy that could help companies succeed on this often overwhelming platform. It is now a full-service Amazon marketing and operations agency helping businesses with creating listings, improving SEO, advertising, and much more. Prior to starting the agency, Tom was the Head of Marketing for an emerging STEM toy brand at Technology Will Save Us, and has years of experience working in marketing for the gaming industry at Betway, BoyleSport, Ladbrokes, and bwin.

Keith O’Reilly is an award-winning product innovator and has over 20 years of experience in product development in advertising across online, offline, in-store, and social media.

In this in-depth conversation about the potentials, pitfalls, and variety Amazon can add to an eCommerce business, we covered several big topics, including:

  • Review management and a proto-CRM system
  • Leveraging the Amazon ads network
  • Amazon data analytics and attribution


Optily Radio is available on:

Let's Chat

Have a question?

Connect with the Optily Squad to discover how our software and services can supercharge your business growth


Optily has partnered with Clearco to provide you with financial tools to grow your business.

Start your funding application below. Approval can take as little as 24 hours and every funded account receives 3 months of Optily software for FREE.