How do you run a Facebook (Meta) Ads Birthday Discount campaign?
Facebook Ads Birthday Discount campaigns are an easy and effective way to improve your eCommerce business’s Facebook marketing campaigns.
Why Facebook Ads Are So Expensive (And What You Can Do About It)
A definitive solution to the problem of Facebook Ads getting too expensive. Get your marketing back on track and grow your business in 2022.
All Facebook & Instagram Ad Formats 2022
This guide is constantly updated to inform you of all the Facebook and Instagram ad formats, including all the sizes, specs, and dimensions!
Meta (Facebook) Ads Manager Made Simple
Meta Ads Manager is the command center for Facebook Ads. Used properly, it can greatly optimize the efficiency and impact of your digital ads!
How can busy Shopify store owners balance time and budget across Facebook and Google?
Managing budgets to make sure you’re spending where it matters across Facebook and Google Ads is a time-consuming process. We’ve just made it easy!
When should you increase your Facebook Ads budget?
It’s tricky even for seasoned marketers to know when adding budget to a Facebook (now Meta) Ad campaign will help. We’ll try to help you figure out when is the right time to adjust your ad spend.
Are Facebook and Instagram leaving the EU?
Bold words coming from the Meta headquarters last week are putting a big question mark on the continuation of the platforms in the European region.
A new chapter of online growth for Bookstation
case study results achieved Optily enabled the client to Grow ROAS 11.5x Bookstation saw a blended return on ad spend across Facebook & Google of 11.5x Convert 7% of users They achieved an overall 7% average conversion rate during a 12-month period Adapt to iOS 14 Alternate data sources and new strategies minimized the impact […]
16 eCommerce Marketing Tips to Help you Scale
Let’s recap 2021’s season of Optily Radio and the 16 expert takeaways from each episode.
Changes to Facebook Audience Targeting Coming in 2022
As digital marketers, we’re no strangers to big changes on the platforms we use on a daily basis. The newest one is coming to Facebook early next year and will impact the precision with which we can target audiences.