Giving Smartbox the gift of better results at the same budget
case study RESULTS ACHIEVED Optily+ enabled the client to Run A/B tests Ran Facebook’s Campaign Budget Optimization vs Optily+ 3.4x ROAS Increased their prospecting return on ad spend by a significant margin 12.3x users Over just 6 weeks, the number of new customers increased massively 5.6 x sales lift Incremental sales lift was significantly higher […]
Impact of iOS 14 on Digital Advertising for Shopify Stores
Discover the importance of iOS 14, its impact on digital advertising, and how it’s irreversibly changing Facebook Ads.
Revving up lead generation for Volkswagen and driving sales
case study Results achieved Optily enabled the client to Implement forms Retrieved Facebook forms in real-time with Data Connect service +6,038 leads Collected contact information for a large number of in-market customers 86x ROAS Increased their return on ad spend by a huge margin Sell 138 cars High-quality leads resulted in a significant number of […]
Helping Pet Drugs Online become social leaders of the pack
case study Results achieved Optily enabled the client to Track interactions Set up Facebook pixel to track user engagement Win more bids Enabled automated bidding adjustments to win more bids 10x conversions Increased their conversion rate significantly CPA -56% Lowered their cost per acquisition drastically The Problem Pet Drugs Online, established in 2005, are trusted […]
Giving Rockstar Dead Eye precision for engaged audiences
case study Results achieved Optily enabled the client to Lower digital ad costs Reduced cost per complete video view by 75% Target engaged viewers Optimized ad placements for those most likely to watch longer Increase video views 4x Quadrupled the number of views at the same ad spend Improve conversions 174% Boosted the number of […]
Introducing Optily: An Open Letter from our CEO
I’ve worked in eCommerce for a long time and I know how hard it can be to justify ad spend for all your various online channels. You need to spend hours sorting through mismatched data from different sources. Then you have to put these numbers together to make them easy to digest for your higher-ups. […]
What is the best time of day to post on Facebook?
Audience engagement has forever been a top priority for marketers. Is there a perfect time of day to reach your target audience? To find out the answer to this age-old question, read this article now.
Facebook Attribution vs. Google Attribution
With the recent change in Facebook’s attribution window, we decided to analyze the differences between Facebook’s Attribution and Google Analytics’ Attribution models to see which is better for your business.
How To Automate Facebook Ads Campaign To Scale Your Business
Struggling to keep up with your business demands? Effective automation can greatly increase the overall efficiency of your business in all aspects. From optimised advertising to larger profits, find out how automation can help your business today.
How To Use Facebook Ads For Qualified Lead Generation
Struggling to generate qualified leads for your business? Are you remembering to put your customer first? Here are some easy and effective ways to increase your quantity of qualified leads by our advertising experts.
