Small marketing departments are under more and more pressure to expand on a growing number of channels, juggling multiple campaigns across each. Can AdEspresso make cross-channel optimization easier on your team?
With there being more and more data from a growing number of channels, marketers can get overwhelmed with tedious account management tasks. So how much simplification can you get with the Adzooma platform?
Madgicx is an up-and-coming player in the Ad Tech space, but is it able to give you results quicker than you can make yourself some Cup Noodles?
The tech giant is ditching last-click attribution on Google Ads in favor of the data-driven model that uses machine learning for more accurate attribution.
The eCommerce landscape is rapidly evolving, with record growth combined with changing privacy regulations, the rising need for first-party data, and ever increasing customer acquisition costs. One thing that hasn’t changed? The need for email capture pop-ups.
In recent Google news, the giant of PPC advertising has announced that they are bringing expanded text ads (ETAs) to an end next summer.
Last month, Google announced that starting this September, there would be a new three-strikes policy system in place.
You’ve tried Facebook Ads and tried Google Ads, but haven’t seen an increase in your ROAS? Maybe it’s time to truly optimize your ads with Optily!
Earlier this month, Google’s integration with WooCommerce went live.
How will Google’s decision to remove third-party cookies from Chrome affect the digital marketing industry? And more importantly your business?