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Discover the best practices in eCommerce distilled from decades of experience across multiple sectors, agencies, and media companies from Optily CEO, Brendan Hughes.
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Who is this book for?
You’re up and running with your Shopify, Big Commerce, WooCommerce, or Magento store and had some initial sales traction. Organic sales and maybe even some initial paid media activity is yielding results. You’ve started to demonstrate to yourself (and your stakeholders) that there might be something in this eCommerce initiative you’ve started or inherited.
Perhaps you’ve plateaued or maybe you’re ready to take the next step to invest in multiple ad channels in order to grow your business faster. As you reach this point, you want to ensure that you make smart investments both in terms of time and money.
You need a strategy and a plan.
The intention of this book is to offer you a framework that helps you put together a digital ad strategy that aligns with your overall business strategy. We will outline tactics that can help you deliver on that strategy. We will provide you with the questions and potential answers to those questions that you can use to keep yourself and your team on track.
"Let’s tip the balance back in the small advertiser’s favor by identifying strategies that help us to reduce the waste and be more efficient with each dollar and hour we spend."