Frequently Asked Questions


Contact Us
We're here to answer your Questions

Explore the FAQs below or get in touch with the Optily Squad 

About Optily

What is Optily?

Optily is a Shopify app that optimizes digital advertising for your Google and Meta Ads. Simply put, Optily will help ensure you’re spending your marketing budget at the right time in the right place.

How does Optily work?

Optily connects to Google and Meta Ads through your Shopify dashboard. It allows you to organize your ad campaigns into objective groups to compare them against each other.

Optily then makes recommendations on how to best split your budget across the campaigns in each group. If you apply a recommendation, for example, Optily can take budget from a lower-performing Google campaign and move it to a higher-performing Facebook campaign, with one click, and without you having to leaving the platform.

What is an objective group?

An objective group is a collection of campaigns that share the same goal, regardless of the ad platform they’re displayed on. For example, you may have 6 conversion focused campaigns, 3 x Google Search and 3 x Facebook Ads. You can combine all 6 of these campaigns into 1 objective group and Optily will ensure the best performing campaigns receive the right budget to deliver success. 

Which ad channels does Optily support?

Optily can optimize your campaigns across:

  • Google
  • Facebook
  • YouTube
  • Instagram
  • TikTok (coming soon)
How quickly will I see results?

Optily can deliver results in as little as 24 hours, depending on the types of campaigns you’re running. Check out our success stories here.

Does Optily handle creative assets or copywriting?

Optily does not manage creative or copywriting for ads. The platform reduces the time it takes for you to manage campaign optimization so you can spend that time on your creative, copy, and audience work. However, if you are interested in a more hands-on offering, check out our managed service, Optily+.

Does Optily get commissions from Google or Facebook?

Optily does not receive a commission or any incentive from any ad platform.

Does Optily help you launch ads?

No, the app will only help you optimize ads that are already running. However, we have plenty of articles and guides in our Resource Center to help you get started.

If you would like to inquire about our managed service, Optily+ that can provide a more hand-on approach, please get in touch.

Getting started with Optily

How long does it take to get started with Optily?

It takes as little as 90 seconds to connect your accounts and view your first Optily recommendations. 

What do I need to get started?

All you need to get started is:

  • Admin access to your Google and/or Meta ad accounts
  • 2 or more active campaigns on Google and/or Facebook
  • CBO activated and UTM tracking in place on your Meta Ads
Is there a minimum or maximum ad spend to use Optily?

Optily works best for those spending $1,000 -$100,000/mo on Google and/or Meta. There is no change in cost if your budgets increase over time.

How many campaigns can Optily manage?

Depending on your plan, each objective group can optimize between 3 – 20 campaigns each. Accelerate and Supercharge plans have no limitation on the number of objective groups, therefore no limitation on the number of campaigns. 

Paying for Optily

How much does it cost?

Optily is completely FREE!

How do I pay for Optily?

You don’t! You can uninstall at any point, if you do we’d love to hear why, so pop a message to us via our live chat.

Optily Competitors

What makes Optily unique as a marketing solution?
Optily is the only solution that’s able to pull in ad data from Meta and Google, alongside your Shopify sales and attribution data and provide ad spend optimization recommendations that you can apply straight from the dashboard.
Is Optily better than Adzooma?

Optily instantly organizes your cross-channel campaigns into a funnel-based marketing strategy the moment you connect your Google and Facebook ad accounts. You then see the smart recommendations for improving ad performance, across both platforms. We even have optional automation that you can toggle to optimize your ads for you.


Optily achieves all of this within minutes after connecting your ad accounts.


In our experience, Adzooma doesn’t tick all these boxes.

Is Optily better than Madgicx?

Optily provides instant recommendations for budget optimization across Google, Facebook, Instagram, and YouTube.


Other awesome features you have access to are:

  • Cross-channel dashboard: see all your campaigns in one view (this feature is completely free for life, by the way)
  • Strategy wizard: this automatically categorizes your campaigns into a marketing strategy and enables you to manually making any adjustments
  • Expert support: our team of digital marketing pros is always available to chat if you get stuck at any point


Madgicx doesn’t optimize for Google Search, which can be a huge loss since Search is a huge source of in-market traffic.

Is Optily better than AdEspresso?

Optily solves the issue of having to navigate across the Facebook and Google platforms, just to see data and apply small changes. 

The great features we provide to help with that are:

  • Cross-channel dashboard: access all of your campaigns across Facebook, Instagram, Google, and YouTube in one place
  • Strategy wizard: organize your campaigns into a simple funnel structure for maximum returns
  • Expert support: you’re never alone in dealing with the complex world of attribution–our team is just a message away

AdEspresso only optimizes for Facebook Ads, which is a real issue when advertising across multiple channels.

Is Optily better than

The Optily team kept hearing from customers that they really needed more than just one metric to optimize against. We listened and developed our ranked recommendation system.


Now when you’re optimizing for something like, traffic to your site, multiple metrics will affect the recommendations, each carrying a different weight:

  1. CPC (cost per click)
  2. CTR (click-through rate)
  3. Channel reported ROAS (Return on Ad Spend)
  4. Total Clicks
  5. Total Impressions doesn’t account for more than one metric when calculating their cross-channel recommendations.

Got a question we haven't answered above?

Start a chat with the Optily Squad with the icon in the bottom right corner.


Optily has partnered with Clearco to provide you with financial tools to grow your business.

Start your funding application below. Approval can take as little as 24 hours and every funded account receives 3 months of Optily software for FREE.