Start your personalization journey here and discover new ways to improve your store sales performance.
In this guide, you’ll get a starter in:
Discover the power of always on advertising solutions that are designed to maximise the potential of conversions in peak seasons with this case study from pet Brand, Seresto.
Unlock the power of compelling ad copy with our guide for Google, Facebook, and TikTok Ads. Discover best practices for various ad formats, learn about character limits, and get inspired by examples tailored for a homeware Shopify store. Perfect your messaging to optimize sales and make an impact in the digital advertising space.
“In the ever-changing digital marketing landscape, diverse strategies are crucial for Shopify store owners. These include leveraging social media and influencers, personalizing content, utilizing Facebook ads, and harnessing platforms like LinkedIn. Showcasing real customer cases and using team networks can also enhance brand visibility and credibility.”
Google’s gBraid parameter for Google Ads helps measure conversions on iOS 14.5+ devices, complying with Apple’s ATT guidelines. It’s automatically enabled for URLs, facilitating better ad performance tracking. Leverage the gBraid parameter to keep your advertising strategies responsive to privacy changes.
Return on Ad Spend (ROAS) is a critical metric for any business investing in advertising. But what constitutes a ‘good’ ROAS? This article delves deeper into the nuances of ROAS, exploring how to determine the right benchmark for your business, and offering strategies to improve your ROAS.
Optily’s best practices if you wish to resonate with Gen Z and increase sales from this important demographic.
TikTok is fast becoming the go-to search engine for Gen Z. From researching products to buy, albums to stream and places to visit to a live view of a destination to get an accurate read of the weather. How will this impact advertisers?
Online advertising has gotten pricier. By using Optily, Big Dot of Happiness was able to significantly lower their conversion costs.
Bi-weekly interviews with expert guests bring you the best strategies for accelerating your Shopify store’s marketing.
Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa
Product Launch Success: Email marketing and SMS tactics for sales with Jacob Anson
Creative for Conversion: Tactics to make eye-catching ads for social media with Lauren Schwartz
Audio Content for Growth: Leveraging podcasts to scale online with Nora Sudduth
Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa
Product Launch Success: Email marketing and SMS tactics for sales with Jacob Anson
This collection of articles is to help those newer to online marketing and eCommerce quickly gain an edge over their competitors.
Sometimes you need something longer that paints the full picture. These resources were specially created with eCommerce marketers in mind.
Optimizing online operations with Shopify
A Proven Framework to Scaling Your eCommerce Business with Digital Advertising
The Essentials for Online Businesses Looking to Succeed this Holiday Season
Stay up-to-date on platform changes, digital marketing tactics, and industry news. We promise we won’t spam!
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