Digital marketing news, advice, and support

Welcome to the Optily Resource Center

Select a category

Optily Resource Center

Summer 2022 Spotlight

Digital Marketing after iOS 14.5

Since Spring 2021, marketers have been dealing with the aftershocks of iOS 14.5. Although marketing has gotten more challenging, there are plenty of ways you can still ensure success with online marketing despite the data loss and rising acquisition costs.

In this guide, we’ll cover:

  • The major impacts iOS 14.5 and its Ad Tracking Transparency (ATT) feature had on online ads
  • Why this especially affects the Meta suite of ads
  • How you can work around it to increase your ROAS

Recent Articles

Content Creation

Nora Sudduth: Audio Content for Growth

Private podcasting is a powerful yet very underutilized medium for brands. Nora Sudduth of HelloAudio introduced us to some tactics for success with audio.

Read More
Digital Marketing Tactics

Cody Wittick: Influencer Marketing

Are you seeding products out to influencers to get UGC that you can repurpose across social media? If not, check out why should start according to Cody Wittick.

Read More
Content Creation

Giving you the Edge: Copywriting

Writing ad copy is completely different from your website content, blogs, or product descriptions. We’ll give you the top industry tips for copywriting for conversions.

Read More

Optily Radio Episodes

Bi-weekly interviews with expert guests bring you the best strategies for accelerating your Shopify store’s marketing.

Audio Content for Growth: Leveraging podcasts to scale online with Nora Sudduth

Influencer Marketing: Growing your sales with creators with Cody Wittick

Scaling with Email Marketing: Keep customers engaged and shopping Erica Salm Rench

SMS for Sales: Repositioning this medium for direct conversions with Osa Gaius

Audio Content for Growth: Leveraging podcasts to scale online with Nora Sudduth

Influencer Marketing: Growing your sales with creators with Cody Wittick

Scaling with Email Marketing: Keep customers engaged and shopping Erica Salm Rench

Giving you the Edge Series

This collection of articles is to help those newer to online marketing and eCommerce quickly gain an edge over their competitors.

Optily eBooks & Guides

Sometimes you need something longer that paints the full picture. These resources were specially created with eCommerce marketers in mind.

2022 eCommerce Business Starter Kit

2022 eCommerce Business Starter Kit

Optimizing online operations with Shopify

 

Accelerate eCommerce Growth

Accelerate eCommerce Growth

A Proven Framework to Scaling Your eCommerce Business with Digital Advertising

The Complete Guide to Funding your eCommerce Marketing

The Complete Guide to Funding your eCommerce Marketing

The 2021 Black Friday Toolkit

The 2021 Black Friday Toolkit

The Essentials for Online Businesses Looking to Succeed this Holiday Season

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

Let's keep in touch

Join the Optily newsletter!

Stay up-to-date on platform changes, digital marketing tactics, and industry news. We promise we won’t spam!

+

Optily has partnered with Clearco to provide you with financial tools to grow your business.

Start your funding application below. Approval can take as little as 24 hours and every funded account receives 3 months of Optily software for FREE.