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Supercharging shopify sales in 2023

2023 Personalization at Scale - Grow your Shopify Store

Start your personalization journey here and discover new ways to improve your store sales performance.

In this guide, you’ll get a starter in:

  • RFM Modelling
  • eCommerce Quizzes
  • Direct Email and SMS Comms
  • Chatbots and more

Recent Articles

Shopify

Guide: Ad Copy Best Practices for Google, Facebook, and TikTok Ads

Unlock the power of compelling ad copy with our guide for Google, Facebook, and TikTok Ads. Discover best practices for various ad formats, learn about character limits, and get inspired by examples tailored for a homeware Shopify store. Perfect your messaging to optimize sales and make an impact in the digital advertising space.

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Shopify

Building Anticipation through Content Ahead of Black Friday

“In the ever-changing digital marketing landscape, diverse strategies are crucial for Shopify store owners. These include leveraging social media and influencers, personalizing content, utilizing Facebook ads, and harnessing platforms like LinkedIn. Showcasing real customer cases and using team networks can also enhance brand visibility and credibility.”

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Ad Platforms

Understanding the gBraid Parameter in Google Ads

Google’s gBraid parameter for Google Ads helps measure conversions on iOS 14.5+ devices, complying with Apple’s ATT guidelines. It’s automatically enabled for URLs, facilitating better ad performance tracking. Leverage the gBraid parameter to keep your advertising strategies responsive to privacy changes.

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eCommerce

Resonating with Gen Z

Optily’s best practices if you wish to resonate with Gen Z and increase sales from this important demographic.

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Ad Platforms

TikTok search is on the rise

TikTok is fast becoming the go-to search engine for Gen Z. From researching products to buy, albums to stream and places to visit to a live view of a destination to get an accurate read of the weather. How will this impact advertisers?

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Optily Radio Episodes

Bi-weekly interviews with expert guests bring you the best strategies for accelerating your Shopify store’s marketing.

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Kurukawa

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa

Product Launch Success: Email marketing and SMS tactics for sales with Jacob Anson

Creative for Conversion: Tactics to make eye-catching ads for social media with Lauren Schwartz

Audio Content for Growth: Leveraging podcasts to scale online with Nora Sudduth

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Kurukawa

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa

Product Launch Success: Email marketing and SMS tactics for sales with Jacob Anson

Giving you the Edge Series

This collection of articles is to help those newer to online marketing and eCommerce quickly gain an edge over their competitors.

Optily eBooks & Guides

Sometimes you need something longer that paints the full picture. These resources were specially created with eCommerce marketers in mind.

2022 eCommerce Business Starter Kit

2022 eCommerce Business Starter Kit

Optimizing online operations with Shopify

 

Accelerate eCommerce Growth

Accelerate eCommerce Growth

A Proven Framework to Scaling Your eCommerce Business with Digital Advertising

The Complete Guide to Funding your eCommerce Marketing

The Complete Guide to Funding your eCommerce Marketing

The 2021 Black Friday Toolkit

The 2021 Black Friday Toolkit

The Essentials for Online Businesses Looking to Succeed this Holiday Season

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

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