Since Spring 2021, marketers have been dealing with the aftershocks of iOS 14.5. Although marketing has gotten more challenging, there are plenty of ways you can still ensure success with online marketing despite the data loss and rising acquisition costs.
In this guide, we’ll cover:
The human touch is the name of the game in 2022 and will only continue to grow as a trend in eCommerce. But how can brands scale and still keep up with the personalization customers expect?
Mobile sales are only increasing in the world of eCommerce, but are you leveraging SMS as a channel for direct sales? Osa Gaius chatted with us to discuss this underused direct channel.
Starting off with pay-per-click (PPC) campaigns can be a struggle, so we’re going to go over the basics to give you a leg up.
Shopify recently announced its new partnership with YouTube that will enable merchants to sell directly from the video platform.
Calculating ROAS is an essential marketing process, however, what is a good ROAS for each major advertising platform?
By not partnering with complementary brands on your Shopify store, you’re driving people off your page to shop elsewhere. David Perry chatted to us about how brands and influencers can benefit from a novel approach to partnerships.
A complete guide to TikTok ad formats, specifications, and recommendations so that your business can crush its TikTok advertising in 2022.
ROAS, while an important metric, isn’t the end-all be-all of marketing success. A more holistic view of overall profitability is what matters, according to Kathleen Booth.
Bi-weekly interviews with expert guests bring you the best strategies for accelerating your Shopify store’s marketing.
SMS for Sales: Repositioning this medium for direct conversions with Osa Gaius
Growth through Partnerships: Scaling with complementary brands with David Perry
Looking Beyond ROAS: A more holistic view of success in eCommerce with Kathleen Booth
Customer Value Optimization: Methods for increasing CLV with Valentin Radu
SMS for Sales: Repositioning this medium for direct conversions with Osa Gaius
Growth through Partnerships: Scaling with complementary brands with David Perry
Looking Beyond ROAS: A more holistic view of success in eCommerce with Kathleen Booth
This collection of articles is to help those newer to online marketing and eCommerce quickly gain an edge over their competitors.
Sometimes you need something longer that paints the full picture. These resources were specially created with eCommerce marketers in mind.
Optimizing online operations with Shopify
A Proven Framework to Scaling Your eCommerce Business with Digital Advertising
The Essentials for Online Businesses Looking to Succeed this Holiday Season
Stay up-to-date on platform changes, digital marketing tactics, and industry news. We promise we won’t spam!
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