Digital marketing news, advice, and support

Welcome to the Optily Resource Center

Select a category

Optily Resource Center

Supercharging shopify sales in 2023

2023 Personalization at Scale - Grow your Shopify Store

Start your personalization journey here and discover new ways to improve your store sales performance.

In this guide, you’ll get a starter in:

  • RFM Modelling
  • eCommerce Quizzes
  • Direct Email and SMS Comms
  • Chatbots and more

Recent Articles

Digital Marketing Tactics

6 Ad Formats to Try in 2023

Try these top 6 ad formats to freshen up your business’s advertising in 2023 and explore new ways to get your brand in front of customers!

Read More
Shopify Audiences and Google Ads
Digital Marketing Tactics

Shopify Audiences and Google Ads

Shopify Audiences lets you connect your Google Ads account to the Shopify ecosystem expanding your eCommerce business cross-platform strategy.

Read More

Optily Radio Episodes

Bi-weekly interviews with expert guests bring you the best strategies for accelerating your Shopify store’s marketing.

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Kurukawa

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa

Product Launch Success: Email marketing and SMS tactics for sales with Jacob Anson

Creative for Conversion: Tactics to make eye-catching ads for social media with Lauren Schwartz

Audio Content for Growth: Leveraging podcasts to scale online with Nora Sudduth

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Kurukawa

Quizzes and Zero-Party Data in eCommerce: Personalize marketing with ease with Gen Furukawa

Product Launch Success: Email marketing and SMS tactics for sales with Jacob Anson

Giving you the Edge Series

This collection of articles is to help those newer to online marketing and eCommerce quickly gain an edge over their competitors.

Optily eBooks & Guides

Sometimes you need something longer that paints the full picture. These resources were specially created with eCommerce marketers in mind.

2022 eCommerce Business Starter Kit

2022 eCommerce Business Starter Kit

Optimizing online operations with Shopify

 

Accelerate eCommerce Growth

Accelerate eCommerce Growth

A Proven Framework to Scaling Your eCommerce Business with Digital Advertising

The Complete Guide to Funding your eCommerce Marketing

The Complete Guide to Funding your eCommerce Marketing

The 2021 Black Friday Toolkit

The 2021 Black Friday Toolkit

The Essentials for Online Businesses Looking to Succeed this Holiday Season

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to the Marketing Funnel for eCommerce Brands

The Complete Guide to Shopify Marketing

The Complete Guide to Shopify Marketing

Let's keep in touch

Join the Optily newsletter!

Stay up-to-date on platform changes, digital marketing tactics, and industry news. We promise we won’t spam!

Limited Launch Offer

Install Optily today on our Starter plan to receive 12 months FREE access, and UNLIMITED expert support from our digital ad squad.

Offer ends January 31, 2023

+

Optily has partnered with Clearco to provide you with financial tools to grow your business.

Start your funding application below. Approval can take as little as 24 hours and every funded account receives 3 months of Optily software for FREE.