Digital marketing news, advice, and support

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TikTok Shopping
Ad Platforms

TikTok Shopping: #TikTokMadeMeBuyIt

TikTok has been growing in leaps and bounds throughout the pandemic, so it’s no surprise that they’re focusing on building up their merchant infrastructure. If your business isn’t on TikTok yet, you might want to jump on it for 2022.

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Content Creation

Is Instagram engagement dying?

Have you noticed a drop in Instagram engagement for your business in 2021? You’re not alone, read this article to find out why and how to combat it.

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Can optimize ads against multiple KPIs?
Digital Marketing Tactics

Can optimize ads against multiple KPIs?

A day in the life of a typical digital marketer seems like it’s more analytics and tedious budget management, than advertising strategy and creativity. While there are plenty of tools out there to help us automate the more repetitive tasks, it’s important to know what each can do for you ahead of time. Can use more than one metric when optimizing?

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