The tech giant is introducing several changes to the new Google Analytics platform, including making data-driven attribution the default model.
Everything you need to know about iOS 15 and #OpensAreDead to prepare your digital marketing strategy for Apple’s newest privacy changes.
Learn more about what makes Optily’s New Ranked Recommendations one of the most powerful advertising tools available to businesses!
In recent Google news, the giant of PPC advertising has announced that they are bringing expanded text ads (ETAs) to an end next summer.
In the constant effort of trying to drive sales and create growth for a brand, the marketer is often forced to make “wing and a prayer” tweaks and changes when trying to optimize their campaigns.
The new TikTok partnerships with Canva and Vimeo that were announced is not only great news for content creators for the platform, but for advertisers too.
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