The Shopify Commerce Trends Report for 2023 has been released and in this article, we break down the key points that your business needs!
As we get close to ringing in the New Year, we’re covering 3 Shopify marketing apps that would be helpful to have in your toolkit for 2023.
Discover what a Marketing Efficiency Ratio is and why it’s important for Shopify store owners looking to scale.
Mobile sales are only increasing in the world of eCommerce, but are you leveraging SMS as a channel for direct sales? Osa Gaius chatted with us to discuss this underused direct channel.
By not partnering with complementary brands on your Shopify store, you’re driving people off your page to shop elsewhere. David Perry chatted to us about how brands and influencers can benefit from a novel approach to partnerships.
ROAS, while an important metric, isn’t the end-all be-all of marketing success. A more holistic view of overall profitability is what matters, according to Kathleen Booth.
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