Doubling ROAS and reducing
costs at scale.

Within days of joining Optily, customers like Big Dot of Happiness saw improved ROAS and sustainable cost reductions from their digital ad investment. 

Start maximizing your sales performance with Optily. 

Install today or learn more below.

case study

Celebrating lower conversion costs with Big Dot of Happiness

The Problem

Big Dot of Happiness, a party supplies store based out of the Midwestern United States, was looking to convert more people from their own Shopify store, rather than on Amazon. They had a huge product catalog with over 18,000 SKUs and managing PPC campaigns for that much inventory was proving difficult. 

results achieved

Optily enabled the client to

Lower costs by 30%

Conversion costs on Google went down by nearly a third month-over-month

Increase ROAS 2x

By implementing a full-funnel strategy, lowering ad costs, and increasing the number of campaigns their ROAS doubled

Use funnels

By grouping the products based on themes, optimizing campaigns with a full-funnel strategy based on interest became easier

Grow ad volume

In order to keep up with seasonality of the products, Optily helped develop a copy and creative process to ramp up campaign volume

bringing out the TOFs, MOFs, and Bofs

Lowering conversion costs with funnels

The first step in managing any eCommerce product line, be it a single item or thousands like for Big Dot, is creating a full-funnel strategy. With Optily, funnel-based campaign structures were introduced. 

Promoting top-selling SKUs during promotional periods, such as birthdays, bridal parties, retirement, and more. On top of that, given the seasonal nature of many of Big Dot’s products, campaigns around college graduations, 4th of July, and local elections were included. 

30% reduction in costs

By enabling cross-channel campaigns, Optily could optimize campaigns with similar objectives, regardless of their platform and placement. 

Support & strategy

Each company has its unique circumstances and bespoke strategies. Optily’s platform and approach flexes toward any strategic framework and industry quirk. 

With Optily, you can say goodbye to:

  • Outsourcing to expensive third parties or agencies
  • Wasting ad spend on unoptimized campaigns
  • Hours down the drain on pulling data and complicated analysis
  • Manual budget allocation across multiple platforms
  • Weak ROAS and stagnate overall growth


Try Optily’s free plan and see your returns grow in just days!

Optily and Shopify

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Head over to the Shopify app store to install Optily and begin your FREE plan of the full app experience. It takes just 90 seconds from installation to applying your first sales supercharging recommendation. 

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