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Start your funding application below. Approval can take as little as 24 hours and every funded account receives 3 months of Optily software for FREE.
Within days of joining Optily, customers like Big Dot of Happiness saw improved ROAS and sustainable cost reductions from their digital ad investment.
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Big Dot of Happiness, a party supplies store based out of the Midwestern United States, was looking to convert more people from their own Shopify store, rather than on Amazon. They had a huge product catalog with over 18,000 SKUs and managing PPC campaigns for that much inventory was proving difficult.
Conversion costs on Google went down by nearly a third month-over-month
By implementing a full-funnel strategy, lowering ad costs, and increasing the number of campaigns their ROAS doubled
By grouping the products based on themes, optimizing campaigns with a full-funnel strategy based on interest became easier
In order to keep up with seasonality of the products, Optily helped develop a copy and creative process to ramp up campaign volume
The first step in managing any eCommerce product line, be it a single item or thousands like for Big Dot, is creating a full-funnel strategy. With Optily, funnel-based campaign structures were introduced.
Promoting top-selling SKUs during promotional periods, such as birthdays, bridal parties, retirement, and more. On top of that, given the seasonal nature of many of Big Dot’s products, campaigns around college graduations, 4th of July, and local elections were included.
By enabling cross-channel campaigns, Optily could optimize campaigns with similar objectives, regardless of their platform and placement.
Each company has its unique circumstances and bespoke strategies. Optily’s platform and approach flexes toward any strategic framework and industry quirk.
Try Optily’s free plan and see your returns grow in just days!
Head over to the Shopify app store to install Optily and begin your FREE plan of the full app experience. It takes just 90 seconds from installation to applying your first sales supercharging recommendation.
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Optily has partnered with Clearco to provide you with financial tools to grow your business.
Start your funding application below. Approval can take as little as 24 hours and every funded account receives 3 months of Optily software for FREE.
