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Decoding ROAS: Unraveling the Intricacies of Optimal Return on Ad Spend for Your Business
Return on Ad Spend (ROAS) is a critical metric for any business investing in advertising. But what constitutes a ‘good’ ROAS? This article delves deeper into the nuances of ROAS, exploring how to determine the right benchmark for your business, and offering strategies to improve your ROAS.