A Summary of Google Search Updates and Changes for 2022
Google updates its platform thousands of times every year. Stay on top of these updates to master SEO for your business with this comprehensive article.
Google Analytics 4 upgrades to Data-driven Attribution Model
The tech giant is introducing several changes to the new Google Analytics platform, including making data-driven attribution the default model.
Optily vs Google Analytics: Is there a difference?
Two extremely powerful analytics tools go head-to-head. Is Google Analytics right for your business or would you benefit more from a solution like Optily?
What’s new with Google Analytics 4?
Google has released its fourth version of Google Analytics, GA4. But is this new tool really worth your time and effort?
What is UTM tagging and why is it important?
When you’re finished with this article, you’ll be able to make UTM tags and track where your website traffic is coming from with more precision.
Why It’s Time To Update Your Attribution Model in Google Analytics
While you cannot change the default attribution model in Google Analytics, you can easily create custom reports with alternative attribution models and use that data to analyze and optimize your ad spend across channels. Why is this something you should consider?