Google updates its platform thousands of times every year. Stay on top of these updates to master SEO for your business with this comprehensive article.
The tech giant is introducing several changes to the new Google Analytics platform, including making data-driven attribution the default model.
Two extremely powerful analytics tools go head-to-head. Is Google Analytics right for your business or would you benefit more from a solution like Optily?
Google has released its fourth version of Google Analytics, GA4. But is this new tool really worth your time and effort?
When you’re finished with this article, you’ll be able to make UTM tags and track where your website traffic is coming from with more precision.
While you cannot change the default attribution model in Google Analytics, you can easily create custom reports with alternative attribution models and use that data to analyze and optimize your ad spend across channels. Why is this something you should consider?