The eCommerce landscape is rapidly evolving, with record growth combined with changing privacy regulations, the rising need for first-party data, and ever increasing customer acquisition costs. One thing that hasn’t changed? The need for email capture pop-ups.
In recent Google news, the giant of PPC advertising has announced that they are bringing expanded text ads (ETAs) to an end next summer.
How will Google’s decision to remove third-party cookies from Chrome affect the digital marketing industry? And more importantly your business?