A new chapter of online growth for Bookstation

case study results achieved Optily enabled the client to Grow ROAS 11.5x Bookstation saw a blended return on ad spend across Facebook & Google of 11.5x Convert 7% of users They achieved an overall 7% average conversion rate during a 12-month period Adapt to iOS 14 Alternate data sources and new strategies minimized the impact […]

What happens to our ads when the cookies go away?

Online privacy, data protection, and consent are the buzzwords when it comes to online advertising policies in the past few years. Things are changing and cookies are on their way out. So how will the end of cookies change advertising?