A new chapter of online growth for Bookstation
case study results achieved Optily enabled the client to Grow ROAS 11.5x Bookstation saw a blended return on ad spend across Facebook & Google of 11.5x Convert 7% of users They achieved an overall 7% average conversion rate during a 12-month period Adapt to iOS 14 Alternate data sources and new strategies minimized the impact […]
Optily Shorts: Post-iOS 14 Facebook Attribution Window Changes
Facebook has implemented some changes to new ads following the release of iOS 14. What are they and what do they mean for you?
Optily Shorts: The post-iOS 14 world of ads
How will iOS 14.5 and changes to mobile privacy impact ads?
What happens to our ads when the cookies go away?
Online privacy, data protection, and consent are the buzzwords when it comes to online advertising policies in the past few years. Things are changing and cookies are on their way out. So how will the end of cookies change advertising?
Impact of iOS 14 on Digital Advertising for Shopify Stores
Discover the importance of iOS 14, its impact on digital advertising, and how it’s irreversibly changing Facebook Ads.
