Kirk Williams on Next Level Google Shopping

Kirk really likes the term “black hole” when it comes to the data (or lack thereof) you get out of Google Smart Shopping analytics, so tread carefully when starting out. Where’s our data Google???

Book Review: Ponderings of a PPC Professional

How often do you come across a true pager-turner–a book you simply don’t want to put down and get annoyed at every break you’re forced to take from it? And how often has that book been about business?