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Should Your Business Have An Instagram Account?

Instagram is one of the fastest-growing social media platforms in the world, and it's a marketing opportunity that you can’t miss. With 850 million users, it’s the perfect platform to express your brand’s uniqueness to an engaged audience.

Does your business have an Instagram account? Because if not, it should.

We can stop the blog right here and there’s no need to read on if you’re now convinced to get your Instagram account set up.

If you’re not convinced, well then let me try and show you why you should be.

Over the last few years, Instagram has proven itself to be a powerful marketing tool for most businesses. In 2020, Instagram boasted a marketing potential of 849.3 million people. Alongside that, 200 million Instagram users visit at least one business profile every single day.

The platform allows companies to expand their online presence. They can also increase the visibility and reach of their products to potential customers. Instagram is ideal for posting organic content, as its users engage frequently with businesses’ content.

If you have not joined the Instagram revelation yet, you may be doing your business a great disservice and missing out on profit.

Let’s examine how and why your business should have an Instagram account.

#1 The Size Of Instagram

Instagram is the second-most downloaded free app in the Apple app store, and only barely behind YouTube.

A lot of people use Instagram. 1 billion people per month to be precise, and of that 500 million are daily active users.

With the sheer amount of people active on Instagram, it is the perfect place to promote your content and engage with potential customers.

#2 Engagement

On average, Instagram users spend 28 minutes per day on the platform, with multiple logins every day. While this is about 10 minutes less than the average 38 minutes spent on Facebook, it is still plenty of time to get your business noticed.

Instagram’s news feed is more attractive than Facebook’s. Therefore people spend slightly longer looking at posts, meaning more time for you to grab a potential customer’s attention. Instagram is a platform designed for engagement. It is made for users to like, comment on, and share their favorite posts. The more likes and comments your business can get, the more visible your business becomes.

Alternatively, you can mix it up and create a contest or an interactive video to get the public to actively engage with you.

#3 Creativity

Instagram is a platform specially designed for creativity and expression through photos. It is the ideal place to show the world that you’re more than just a business and that your brand has personality. By doing this you can build public trust and solidify a strong corporate identity.

The platform is all about supporting and promoting creative thinking, so let your marketing team go wild and try new visual content to try to draw the attention of potential followers and hopefully customers.

#4 A Platform For All Sizes

Instagram allows even the smallest business to flourish and thrive with a bit of hard work on its platform. Even the smallest business, if they incorporate innovative and trendy marketing can gain ‘viral’ status.

By posting consistently and keeping an active presence everyone from small start-ups to multinational corporations can use Instagram to grow their audience.

#5 Influencers

Whether you like them or hate them, influencers are becoming cornerstones in the new world of 21st-century marketing and Instagram is where they shine.

Influencers are people online who will promote a brand or product to their following to boost awareness for the business. Influencers can range from huge celebrities to smaller more local celebrities with a strong online presence.

Choosing the right influencer can be difficult, but getting the right one can bring your company’s return on investment (ROI) to new heights and give you access to demographics that you normally wouldn’t be able to reach.

With one post, the right influencer that suits your brand can spread the word of your business to millions of people.

#6 Competition

Due to the fact that most business pages are for public viewing on Instagram, it’s a great way to keep a keen eye on your competitors without having to leave your desk.

You can watch their strategy to see how they interact with their customers. By examining what kind of content they post, when they post it, and the engagement the post receives, you can use it to your advantage to strengthen your business’s strategy.


Hashtags are another new occurrence from the social media revelation and it’s one that can be very beneficial to your business.

Hashtags are essentially keywords that summarize what your post or your business is saying. If you can summarize your full marketing campaign into a few short words, you can start a new hashtag and stand out from the crowd.

A fantastic example of this is CocaCola’s #shareacoke. This simple phrase allowed them to convey their message of wanting people to get together and share a drink. It allows allowed the public to interact and use #shareacoke on their social media posts.

#8 All In One

Instagram has grown and evolved over the years into more than just a social media site. With the new introduction “Instagram Marketplace,” businesses can now sell products and make money directly from the site.

In a more recent updates, Instagram released shoppable posts.

These are a way for businesses to advertise their products by adding tags in their photos. When clicked on, they link the user to the product description, price, and a “shop now” call to action.

In a recent survey, 72% of Instagram users admitted to using shoppable posts to buy products from business accounts. That amounts to 130 million users, clicking on shoppable posts each month.

The numbers don’t lie.


There you have it, 8 conclusive reasons why your business should have an Instagram account. More and more people are paying attention to Instagram than ever before. By ignoring a platform of this size you are ignoring millions of potential customers and more drastically potential sales.

So what are you waiting for? Go set up your account now!

About Optily

Optily is the only single-click ad spend optimizer for eCommerce. Our plug-and-play online platform quickly links all of your Google and Facebook ads together. This helps you easily determine which campaigns are working and which aren’t. With just one click, you can apply our optimization recommendations–like moving budget from a lower performing Google ad to a better performing one on Instagram.

Optily saves you time and money by instantly optimizing your ad spend.

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