The partnership between TikTok and Shopify began in the US in October 2020. It is now active in 14 more countries across the globe, including Australia, Canada, the UK, France, Germany, Italy, Spain, Israel, Indonesia, Japan, Malaysia, South Korea, Thailand, and Vietnam.
The short-form videos used on TikTok allow brands to showcase their products, especially with the help of influencers. Partnering with Shopify is a win for both–it empowers the platform to be more competitive against other social media giants, like Facebook, while providing Shopify vendors access to a new audience.
And we’re talking about a huge audience here–estimates say monthly active users are nearing 1 billion as of the start of 2021. Even in a year filled with controversy about the app, especially with regard to privacy, its growth has been astounding.
Features for TikTok Advertisers
Shopify users will be able to access TikTok for Business Ads Manager features directly from their Shopify dashboards.
Some of the functions include:
- Integrating the tracking pixel on their store
- Ad creation tools for quick campaigns and easy targeting
- Tracking and retargeting
- Ad credits for eligible merchants
In a recent study, about half of the platform’s users say they discover new products through branded posts and advertisements. Regarding the expansion of the partnership, Joshua Bloom, GM of Global Business Solutions for TikTok Canada. commented, “Brands are recognizing the power behind the TikTok platform and are seeking out new ways to engage with our community.”
If you’re interested in diversifying your marketing mix, our omnichannel experts here at Optily would be happy to chat about your business needs. They’ll work with you to come up with a bespoke managed service plan to suit.