case study
Protecting the social ad spend at 1Life Insurance
Automated bidding, budget reallocation, and pausing of underperforming ads
Leads programmatically processed to the appropriate call center in real time
Brought down the cost per lead by over half
Boosted the number of leads at a lower cost
1Life wanted to significantly increase their social footprint, while driving Lead Volume and ultimately reduce costs for their Funeral Insurance Cover product. With 1Life’s aggressive growth targets, Optily+ was selected to support this expansion.
Using Optily+’s Data Connect service, 1Life was able to deploy a lead generation to call-center integration campaign.
Skilled call center operators could respond to customers as close to the point of purchase opportunity as possible
More call-center leads were generated at a much lower cost per lead
Using Optily+’s Data Connect service, 1Life was able to deploy a lead generation to call-center integration campaign.
Skilled call center operators could respond to customers as close to the point of purchase opportunity as possible
More call-center leads were generated at a much lower cost per lead
Using Optily+’s Data Connect service, 1Life was able to deploy a lead generation to call-center integration campaign.
Skilled call center operators could respond to customers as close to the point of purchase opportunity as possible
More call-center leads were generated at a much lower cost per lead
With Optily+, 1Life was able to personally get in touch with customers as close to the point of conversion as possible.
Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance
Automated actions minimize time spent on repetitive tasks and maximize returns
Accurate data provides a foundation for future campaigns and budgets
Easily identify which channels and ads are performing the best
All actions lead towards more conversions at lowers costs
Numbers pulled in and analyzed across multiple platforms
Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
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