case study

Protecting the social ad spend at 1Life Insurance

Results achieved

Optily enabled the client to

Optimize ads

Automated bidding, budget reallocation, and pausing of underperforming ads

Connect to leads

Leads programmatically processed to the appropriate call center in real time

Lower CPL 56%

Brought down the cost per lead by over half

Grow leads 124%

Boosted the number of leads at a lower cost

The Problem

1Life wanted to significantly increase their social footprint, while driving Lead Volume and ultimately reduce costs for their Funeral Insurance Cover product. With 1Life’s aggressive growth targets, Optily+ was selected to support this expansion.

CONNECTING ONLINE AND OFFLINE

Boosting the call-center funnel

Using Optily+’s Data Connect service, 1Life was able to deploy a lead generation to call-center integration campaign.

Quick responses

Skilled call center operators could respond to customers as close to the point of purchase opportunity as possible

More leads

More call-center leads were generated at a much lower cost per lead

CONNECTING ONLINE AND OFFLINE

Boosting the call-center funnel

Using Optily+’s Data Connect service, 1Life was able to deploy a lead generation to call-center integration campaign.

Quick responses

Skilled call center operators could respond to customers as close to the point of purchase opportunity as possible

More leads

More call-center leads were generated at a much lower cost per lead

CONNECTING ONLINE AND OFFLINE

Boosting the call-center funnel

Using Optily+’s Data Connect service, 1Life was able to deploy a lead generation to call-center integration campaign.

Quick responses

Skilled call center operators could respond to customers as close to the point of purchase opportunity as possible

More leads

More call-center leads were generated at a much lower cost per lead

With Optily+, 1Life was able to personally get in touch with customers as close to the point of conversion as possible.

Features used

Bid optimization

Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance

Automation

Automated actions minimize time spent on repetitive tasks and maximize returns

Detailed Reports

Accurate data provides a foundation for future campaigns and budgets

Attribution

Easily identify which channels and ads are performing the best

Goal Pipeline

All actions lead towards more conversions at lowers costs

Cross-channel data

Numbers pulled in and analyzed across multiple platforms

Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.

 
 

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