case study

Giving Smartbox the gift of better results at the same budget

RESULTS ACHIEVED

Optily+ enabled the client to

Run A/B tests

Ran Facebook’s Campaign Budget Optimization vs Optily+

3.4x ROAS

Increased their prospecting return on ad spend by a significant margin

12.3x users

Over just 6 weeks, the number of new customers increased massively

5.6 x sales lift

Incremental sales lift was significantly higher than Facebook's native optimization

The Problem

Smartbox is the European number 1 in gift experiences, every year helping create unforgettable memories by selling nearly 6.5 million experience gifts in 11 European countries.

 

Smartbox approached Optily+ together with their agency IPG Reprise, with the challenge of improving the relative performance of Facebook and Instagram. Smartbox had clear return on ad spend expectations in order to establish Social as a viable acquisition channel when compared with all others.

BATTLING THE BIG GUY

A/B testing against native optimization

Over a six-week period, Optily+ undertook an A/B split test with one track running Facebook’s Campaign Budget Optimization (CBO) and the other using Optily+’s automated bid and budget funnel optimization on top of Facebook’s CBO.

Clear results

Optily+ was able to outperform Facebook and deliver a lot more customers and sales

Same budget

The budget was the same for both campaigns, just spent wiser with Optily+’s smart recommendations

BATTLING THE BIG GUY

A/B testing against native optimization

Over a six-week period, Optily+ undertook an A/B split test with one track running Facebook’s Campaign Budget Optimization (CBO) and the other using Optily+’s automated bid and budget funnel optimization on top of Facebook’s CBO.

Clear results

Optily+ was able to outperform Facebook and deliver a lot more customers and sales

Same budget

The budget was the same for both campaigns, just spent wiser with Optily+’s smart recommendations

BATTLING THE BIG GUY

A/B testing against native optimization

Over a six-week period, Optily+ undertook an A/B split test with one track running Facebook’s Campaign Budget Optimization (CBO) and the other using Optily+’s automated bid and budget funnel optimization on top of Facebook’s CBO.

Clear results

Optily+ was able to outperform Facebook and deliver a lot more customers and sales

Same budget

The budget was the same for both campaigns, just spent wiser with Optily+’s smart recommendations

Pitting Optily+ against Facebook’s native optimizer resulted in much higher return on ad spend and many more new customers over just 6 weeks for Smartbox.

Features used

Bid optimization

Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance

Automation

Automated actions minimize time spent on repetitive tasks and maximize returns

Detailed Reports

Accurate data provides a foundation for future campaigns and budgets

Attribution

Easily identify which channels and ads are performing the best

Goal Pipeline

All actions lead towards more conversions at lowers costs

Cross-channel data

Numbers pulled in and analyzed across multiple platforms

Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+. 

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