case study

Ensuring success with An Post

results achieved

Optily enabled the client to

Lower costs by 30%

Conversion costs on Google went down by nearly a third month-over-month

Convert 5.3% of users

The team was able to convert a large number of users into high quality leads for insurance quotes

Use marketing funnels

By grouping the products based on themes, so optimizing campaigns based on interest became easier

Grow quotes 103%

Over the course of the campaign, An Post more than doubled the number of leads

The Problem

An Post, the Irish postal system, came to Optily looking to increase the number of high-quality leads for their insurance quotes. Due to compliance issues, the team was not able to use a tracking Pixel, so they needed to rely solely on Optily’s tech and Google Analytics.

 

bringing out the TOFs, MOFs, and Bofs

Increasing conversions with funnels

Targeting a very niche audience for insurance products, while at the same time not having Pixel data to rely on was a tricky one. However, our skilled team was able to work with these constraints.

By setting up interest-based targeting and targeting those who had previously interacted with the brand, Optily was able to implement a full-funnel strategy to increase the number of quotes significantly.

103% more quotes

At a 5.3% conversion rate, An Post ended up with 157 high-quality quote requests over the 4-month campaign

€0.32 CPC

The cost per link click was kept incredibly low, given the high competition in the insurance space

bringing out the TOFs, MOFs, and Bofs

Increasing conversions with funnels

Targeting a very niche audience for insurance products, while at the same time not having Pixel data to rely on was a tricky one. However, our skilled team was able to work with these constraints.

By setting up interest-based targeting and targeting those who had previously interacted with the brand, Optily was able to implement a full-funnel strategy to increase the number of quotes significantly.

103% more quotes

At a 5.3% conversion rate, An Post ended up with 157 high-quality quote requests over the 4-month campaign

€0.32 CPC

The cost per link click was kept incredibly low, given the high competition in the insurance space

Optily helped An Post increase their conversion rate while keeping CPC costs low.

Features used

Budget optimization

Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance

Automation

Automated actions minimize time spent on repetitive tasks and maximize returns

Detailed reports

Accurate data provides a foundation for future campaigns and budgets

Attribution

Easily identify which channels and ads are performing the best

Cross-channel data

Numbers pulled in and analyzed across multiple platforms

Marketing funnels

This strategy targets only the most relevant audience with pricey conversion ads

More To Explore

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