case study
Losing pounds per acquisition while bulking up conversions with BETTER
Implemented the Universal Marketing Bridge which accurately identified which channels were working
Increased their percentage of onsite conversions by a significant margin
Lowered the cost of each conversion by over half
Grow the overall number of conversions substantially
BETTER, the largest UK-based charitable social enterprise delivering leisure, health and community services, was setting out to improve the return on investment from Facebook advertising, in particular when online conversion data was analysed based on cross-platform attribution models.
BETTER engaged their performance-driven digital agency, All Response Media, together with Optily+ to address this challenge for them. The solution was to implement Optily+’s Universal Marketing Bridge.
With Optily+, BETTER was able to quickly and easily create complex campaigns in Facebook with cross-platform attribution tagging in place.
Optily+ automatically deduplicated data resulting in clear attribution metrics
Using the clean data, Optily+ was able to automate and optimize ads in real-time
With Optily+, BETTER was able to quickly and easily create complex campaigns in Facebook with cross-platform attribution tagging in place.
Optily+ automatically deduplicated data resulting in clear attribution metrics
Using the clean data, Optily+ was able to automate and optimize ads in real-time
With Optily+, BETTER was able to quickly and easily create complex campaigns in Facebook with cross-platform attribution tagging in place.
Optily+ automatically deduplicated data resulting in clear attribution metrics
Using the clean data, Optily+ was able to automate and optimize ads in real-time
In just 2 weeks, Optily+ was able to help BETTER untangle their attribution and boost their conversions at a lower cost.
Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance
Automated actions minimize time spent on repetitive tasks and maximize returns
Accurate data provides a foundation for future campaigns and budgets
Easily identify which channels and ads are performing the best
All actions lead towards more conversions at lowers costs
Numbers pulled in and analyzed across multiple platforms
Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.
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