case study
Celebrating lower conversion costs with Big Dot of Happiness
Conversion costs on Google went down by nearly a third month-over-month
By implementing a full-funnel strategy, lowering ad costs, and increasing the number of campaigns their ROAS doubled
By grouping the products based on themes, optimizing campaigns with a full-funnel strategy based on interest became easier
In order to keep up with seasonality of the products, Optily helped develop a copy and creative process to ramp up campaign volume
Big Dot of Happiness, a party supplies store based out of the Midwestern United States, was looking to convert more people from their own Shopify store, rather than on Amazon. They had a huge product catalog with over 18,000 SKUs and managing PPC campaigns for that much inventory was proving difficult.
The first step in managing any eCommerce product line, be it a single item or thousands like for Big Dot, is creating a full-funnel strategy. The Optily+ team did just that with collection-specific funnels.
They promoted top-selling SKUs during promotional periods, such as birthdays, bridal parties, retirement, and more. On top of that, given the seasonal nature of many of Big Dot’s products, they built campaigns around college graduations, 4th of July, and local elections.
By restructuring their cross-channel funnels, they lowered the cost of on-site conversions significantly in just a few weeks’ time
Each company has its unique circumstances and the bespoke strategies Optily+ use are what make it a standout combination of tech and team
The first step in managing any eCommerce product line, be it a single item or thousands like for Big Dot, is creating a full-funnel strategy. The Optily+ team did just that with collection-specific funnels.
They promoted top-selling SKUs during promotional periods, such as birthdays, bridal parties, retirement, and more. On top of that, given the seasonal nature of many of Big Dot’s products, they built campaigns around college graduations, 4th of July, and local elections.
By restructuring their cross-channel funnels, they lowered the cost of on-site conversions significantly in just a few weeks’ time
Each company has its unique circumstances and the bespoke strategies Optily+ use are what make it a standout combination of tech and team.
The first step in managing any eCommerce product line, be it a single item or thousands like for Big Dot, is creating a full-funnel strategy. The Optily+ team did just that with collection-specific funnels.
They promoted top-selling SKUs during promotional periods, such as birthdays, bridal parties, retirement, and more. On top of that, given the seasonal nature of many of Big Dot’s products, they built campaigns around college graduations, 4th of July, and local elections.
By restructuring their cross-channel funnels, they lowered the cost of on-site conversions significantly in just a few weeks’ time
By restructuring their cross-channel funnels, they lowered the cost of on-site conversions significantly in just a few weeks’ time
Optily helped Big Dot of Happiness reduce their conversion costs by 30% on Google by implementing a structured full-funnel strategy.
Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance
Automated actions minimize time spent on repetitive tasks and maximize returns
Accurate data provides a foundation for future campaigns and budgets
Easily identify which channels and ads are performing the best
Numbers pulled in and analyzed across multiple platforms
This strategy targets only the most relevant audience with pricey conversion ads
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