case study

Celebrating lower conversion costs with Big Dot of Happiness

results achieved

Optily enabled the client to

Lower costs by 30%

Conversion costs on Google went down by nearly a third month-over-month

Increase ROAS 2x

By implementing a full-funnel strategy, lowering ad costs, and increasing the number of campaigns their ROAS doubled

Use funnels

By grouping the products based on themes, optimizing campaigns with a full-funnel strategy based on interest became easier

Grow ad volume

In order to keep up with seasonality of the products, Optily helped develop a copy and creative process to ramp up campaign volume

The Problem

Big Dot of Happiness, a party supplies store based out of the Midwestern United States, was looking to convert more people from their own Shopify store, rather than on Amazon. They had a huge product catalog with over 18,000 SKUs and managing PPC campaigns for that much inventory was proving difficult. 

bringing out the TOFs, MOFs, and Bofs

Lowering conversion costs with funnels

The first step in managing any eCommerce product line, be it a single item or thousands like for Big Dot, is creating a full-funnel strategy. The Optily+ team did just that with collection-specific funnels.

They promoted top-selling SKUs during promotional periods, such as birthdays, bridal parties, retirement, and more. On top of that, given the seasonal nature of many of Big Dot’s products, they built campaigns around college graduations, 4th of July, and local elections.

30% reduction in costs

By restructuring their cross-channel funnels, they lowered the cost of on-site conversions significantly in just a few weeks’ time

Support & strategy

Each company has its unique circumstances and the bespoke strategies Optily+ use are what make it a standout combination of tech and team

bringing out the TOFs, MOFS, and BOFs

Lowering conversion costs with funnels

The first step in managing any eCommerce product line, be it a single item or thousands like for Big Dot, is creating a full-funnel strategy. The Optily+ team did just that with collection-specific funnels.

They promoted top-selling SKUs during promotional periods, such as birthdays, bridal parties, retirement, and more. On top of that, given the seasonal nature of many of Big Dot’s products, they built campaigns around college graduations, 4th of July, and local elections.

 

30% Reduction in costs

By restructuring their cross-channel funnels, they lowered the cost of on-site conversions significantly in just a few weeks’ time

Support and strategy

Each company has its unique circumstances and the bespoke strategies Optily+ use are what make it a standout combination of tech and team.

BRINGING OUT THE TOFS, MOFS, AND BOFS

Lowering conversion costs with funnels​

The first step in managing any eCommerce product line, be it a single item or thousands like for Big Dot, is creating a full-funnel strategy. The Optily+ team did just that with collection-specific funnels.

They promoted top-selling SKUs during promotional periods, such as birthdays, bridal parties, retirement, and more. On top of that, given the seasonal nature of many of Big Dot’s products, they built campaigns around college graduations, 4th of July, and local elections.

30% reduction in costs

By restructuring their cross-channel funnels, they lowered the cost of on-site conversions significantly in just a few weeks’ time

Support and strategy

By restructuring their cross-channel funnels, they lowered the cost of on-site conversions significantly in just a few weeks’ time

Optily helped Big Dot of Happiness reduce their conversion costs by 30% on Google by implementing a structured full-funnel strategy.

Features used

Budget optimization

Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance

Automation

Automated actions minimize time spent on repetitive tasks and maximize returns

Detailed reports

Accurate data provides a foundation for future campaigns and budgets

Attribution

Easily identify which channels and ads are performing the best

Cross-channel data

Numbers pulled in and analyzed across multiple platforms

Marketing funnels

This strategy targets only the most relevant audience with pricey conversion ads

More To Explore

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