case study

6-pack ads for the Bottles app

Results achieved

Optily enabled the client to

Optimize ads

Automated bidding, budget reallocation, and pausing of underperforming ads

Serve up top ads

Improved ad creative and audience targeting

Lower CPA 39%

Brought down the cost per install significantly

+64% conversions

Boosted the number of leads at a lower cost

The Problem

Bottles App is a leading alcohol delivery service; delivering beer, wine and spirits to your door within 60 minutes. Bottles App wanted to test Facebook app installs campaigns to generate more app installs at a cheaper cost per result.

DELIVERING RESULTS

Increasing brand awareness and app installs

Using Optily+’s Goal Pipeline, app installs were targeted as the primary objective while keeping the budget tight

Buzz about Bottles

Engaging and building awareness with people about the new brand

More leads

App downloads grew while the budget remained the same

DELIVERING RESULTS

Increasing brand awareness and app installs

Using Optily+’s Goal Pipeline, app installs were targeted as the primary objective while keeping the budget tight

Buzz about Bottles

Engaging and building awareness with people about the new brand

More leads

App downloads grew while the budget remained the same

DELIVERING RESULTS

Increasing brand awareness and app installs

Using Optily+’s Goal Pipeline, app installs were targeted as the primary objective while keeping the budget tight

Buzz about Bottles

Engaging and building awareness with people about the new brand

More leads

App downloads grew while the budget remained the same

Optily+ helped Bottles increase their brand awareness while boosting app downloads, all without increasing the ad spend.

Features used

Bid optimization

Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance

Automation

Automated actions minimize time spent on repetitive tasks and maximize returns

Detailed Reports

Accurate data provides a foundation for future campaigns and budgets

Attribution

Easily identify which channels and ads are performing the best

Goal Pipeline

All actions lead towards more conversions at lowers costs

Cross-channel data

Numbers pulled in and analyzed across multiple platforms

Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.

 
 

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