case study

Enabling Crua Outdoors to stake down their cross-channel approach

Results achieved

Optily enabled the client to

Sync data

Deployed the Universal Marketing Bridge to connect all ad accounts

Win bids

Enabled automated bidding adjustments to win more bids

ROAS +30%

Increased their return on ad spend significantly

CPA -37%

Lowered their cost per acquisition drastically

The Problem

Founded in 2014, Crua Outdoors was born of the belief that outdoor adventurers deserve a good night’s sleep. Today, adventurers across the globe are getting that well deserved rest thanks to the patented-insulation tents sold from Crua’s base on the Atlantic coast.

Like many eCommerce retailers, Crua was challenged with improving the return on investment from Facebook and Instagram ads, especially when viewed relative to other channels such as Google Search. Together with Optily+, they devised and implemented a cross-channel ad strategy to fuel their growth ambitions.

SEEING THE BIG PICTURE

Comprehensive multi-channel insights

Using the Optily+ Universal Marketing Bridge, Crua was easily able to see how Facebook and Instagram performed against Google Search.

Year-on-year improvements

By using automation, instantly optimized ads to improve performance significantly

Cross-channel strategy

Effectively synced data from multiple sources to create a streamlined strategy to promote growth

SEEING THE BIG PICTURE

Comprehensive multi-channel insights

Using the Optily+ Universal Marketing Bridge, Crua was easily able to see how Facebook and Instagram performed against Google Search.

Year-on-year improvements

By using automation, instantly optimized ads to improve performance significantly

Cross-channel strategy

Effectively synced data from multiple sources to create a streamlined strategy to promote growth

SEEING THE BIG PICTURE

Comprehensive multi-channel insights

Using the Optily+ Universal Marketing Bridge, Crua was easily able to see how Facebook and Instagram performed against Google Search.

Year-on-year improvements

By using automation, instantly optimized ads to improve performance significantly

Cross-channel strategy

Effectively synced data from multiple sources to create a streamlined strategy to promote growth

By integrating data from various sources, Optily+ helped Crua significantly boost their year-over-year performance with Facebook and Instagram ads.

Features used

Bid optimization

Optily+ prioritizes the best ads, moving budgets and changing bids to ensure top performance

Automation

Automated actions minimize time spent on repetitive tasks and maximize returns

Detailed Reports

Accurate data provides a foundation for future campaigns and budgets

Attribution

Easily identify which channels and ads are performing the best

Goal Pipeline

All actions lead towards more conversions at lowers costs

Cross-channel data

Numbers pulled in and analyzed across multiple platforms

Let's Chat

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Note: Optily+ operated as Bionic prior to 2021. The technology and team from Bionic is the same, but our older clients worked with us under the Bionic name, not as Optily+.

 
 

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